The only KPI checklist you will ever need July 12, 2019 by LaunchTomorrow 1 Comment July 12, 2019 by LaunchTomorrow 1 Comment Photographer: Glenn Carstens-Peters | Source: Unsplash This week, I’ll be a bit more concise than usual. 🙂 Metrics need to be: Actionable: help drive activity or decisions, e.g. ratios “What will I do differently based on this information?” Forward looking: observable now yet indicative of what will happen, e.g. nr of prospects Representative: the number is tied to the actual thing they are meant to capture Easy to observe/gather: defined well enough an intern can go and check them Comparable over time: ideally they can be collected in real time/daily, and you can do cohort analysis with them to see how the change as you experiment Mutually agreed and checked regularly with team and decision makers Objective: not based on estimates which can be wrong or biased Tied to the customer and customer needs Tied to learning/improving continuously Metrics can be tied to operations, learning or finances. If learning-based or early stage, look at metrics on a per-customer basis. Once the exchange of value works for each customer, look at growth metrics. Nuff said. << Help Yo' Friends « How to analyze the impact of velocity on your release dateHow to derive expected velocity from strategic dates »Trackbacks […] itself is first and foremost a team output metric, not an individual one. It is a measure of story points completed over a unit of elapsed […] Reply Leave a Reply Cancel replyYour email address will not be published. Required fields are marked *Comment Name * Email * Website This site uses Akismet to reduce spam. Learn how your comment data is processed.