In my last post, I explored the implication of a shift in importance and value of resources. Given increasingly shorter time frames for product life cycles, I think time is an increasingly undervalued resource. Zooming in to a sub-micro level, I think we’re also looking at a paradigm shift with resource allocation within high technology companies too.
Regardless of technology background, all stakeholders usually negotiate around schedule. Time is the least common denominator, from an accountability perspective.
In a traditional project approach, the team would figure out and agree the scope up front. These requirements would be fixed, once they are translated into cost and time estimates. Dates would also be agreed up front. In this case, there is a lot of analysis and scrambling up front, to try to learn and decide everything before knowing it all. In practice, this front-loaded exploration takes time. Regardless of whether the product delivery team is actually working on the product, this elapsed time on the “fuzzy” front end is added to the final delivery date. It takes a lot of time to define and estimate all of the work needed to deliver the scope. And in practice, this backlog will only help us figure out when the project or product is “done”, which in and of itself, has no meaning to clients or salespeople. It is easy to overlook this full-time cost of trying to fix and define all work up front, particularly since the people doing this work can usually get away with not “counting” this time as part of delivery.
And since scope is fixed, and something actually needs to be a pressure release valve, typically one of the bottom three triangles on the left suffer: time, quality, and cost. Then. spending months tracking project progress and with limited client interaction (because it’s not “done” yet) is yet another waste of elapsed time.
There is a way to significantly reduce this waste, by bringing in the client early and maximizing learning in a highly disciplined structure. In an Agile approach, the exact opposite approach is taken. We don’t try to fix scope up front; we fix the rules of engagement up front to allow both business and technical team members to prioritize scope as they go.
Instead, we strictly define business and technical criteria for a project up front, without fully agreeing what the scope is. So, we agree that we will spend up to $185k, quality is ensured with automated testing, and we have 3 months-to deliver something sellable. We may only deliver 1 feature, but if it’s a valuable feature then clients would pay for it. If all of these are unambiguous, then the product team itself can prioritize scope operationally based on what it learns from clients. For all types of products, ultimately the clients and the market will decide to buy whatever is being built.