Launch Tomorrow

Landing Pages for your Lean Startup

  • About
  • Members
  • Blog
  • Services

Why building for the entire market bloats timeframes, and what to do instead

September 25, 2019 by LaunchTomorrow Leave a Comment

In High Output Management by Andy Grove, Intel’s founding CEO, Grove suggests that Intel operated in an environment where they needed to manufacture units to a market forecast. From the beginning in the 1960s, they didn’t have the luxury of selling up front and building exactly what was sold. Nowadays, this is pretty much the defacto environment for product development. Even in the case of software, where there is no manufacturing or reproduction cost, timing the scope to match demand is a core component of a software company’s success.

In order to plan the release of a product, you need a clear scope of what product development needs to happen first. This includes breaking down tasks, estimating them, and then mapping the specific features to expected customer value. This way you come up with a set of features that need to be created, in order to release the product (or release it again).

How this typically plays out in practice

In practice once this is agreed, new ideas come up. New stakeholders propose specific changes or additions to that original scope. You might even want to try reaching more prospects in a related segment.

1. Add a bit more scope: The natural impulse-in this environment- is for product development teams to simply add scope to the list of stories or tasks which were already agreed.

Filed Under: velocity Tagged With: faster time to market

« How to resource projects and products–optimizing for elapsed time, motivated teams, and budget
How to simplify a complicated process, so that even a 2.5 year old would understand it »

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

By Role

  • Startup Founder
  • Software Manager
  • Remote Leader
  • Innovation Executive
  • You Like?

    Search

    Key Topics

  • Faster time to market
  • Early-stage Growth and Marketing
  • Product-Message-Market Fit
  • Experiments and Minimum viable products
  • Metrics
  • About Luke

    Luke Szyrmer is an innovation and remote work expert. He’s the bestselling author of #1 bestseller Launch Tomorrow. He mentors early stage tech founders and innovators in established companies. Read More…

    Topics

    • agile
    • alignment
    • assumptions
    • case study
    • communication
    • conversion rate
    • delay
    • Estimation
    • experiments
    • extreme product launch
    • find people
    • funding
    • Growth
    • inner game
    • innovation
    • landing page
    • landing page MVP
    • manage risks
    • marketing
    • metrics
    • minimum viable product
    • modelling
    • modularity
    • personal
    • Pitch
    • podcasts
    • priorities
    • proof
    • release planning
    • Risk
    • software
    • startup
    • stories
    • time management
    • tools for founders
    • uncategorized
    • unknown unknowns
    • velocity
    • vizualization

    Tags

    adaptive innovation management attention case study covid customer development digital taylorism economic impact elapsed time eventstorm existential risk faster time to market founder market fit founders growth hero canvas landing page mvp launch lean startup lean value stream map links market risk message minimum viable product multitasking numbers planning principles prioritization proactiveness process risk product market fit quantitative product management real options relevance silo silo megaphone effect stealth Steven Covey story systemic test driven development testing throughput tool work time

    Copyright © 2022 · Log in · Privacy policy · Cookie policy · Terms & conditions