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6 traps when choosing operational metrics for software or digital teams

November 6, 2019 by LaunchTomorrow Leave a Comment

Because it’s highly conceptual, software development is notoriously difficult to manage with data:

  • On one hand, it’s very clear when something that’s been built–works. And when it doesn’t. And even though it’s digital, it follows a logic almost as objective as those of physics: gravity, thermodynamics, etc. It will be painstakingly obvious to pretty much anyone with a pulse that something’s off.
  • On the other hand, building software is a creative process. There are many ways to approach building a piece of code. At a high level, it’s about solving a business problem or addressing a user need. But when you get into the details, there can be big variations based on what’s easy to make, what’s possible, and what’s attractive to the user.

In an effort to get a bit more quantitative, I started peering into our source code control system. For each person on the team, I noted down the number of commits, or changes to the code, they made over a monthly period.

Filed Under: metrics

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