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Why new tech products usually stumble, and how to prevent it at your company

November 21, 2019 by LaunchTomorrow 1 Comment

The front page of Street Technologies’ expensive 8.5 x 11″ corporate opus posed the following challenge: “How to eliminate half your work force.”The inside of the brochure provided the means to rise to the task: “Get the other half to use your software!” When it was pointed out to the president of Street Technologies that a marketing campaign designed to create mass unemployment and spark a brutal Darwinian struggle for personal survival in its target audience might not be the most effective of all possible approaches, he airily dismissed the issue saying “the piece was not aimed at the employees bu the bosses.” He’d apparently not considered the issue of who was going to be opening the mail.

Filed Under: metrics

« Why your riskiest assumption is a great place to start with any new product or idea
Why over-focussing on velocity causes the opposite effect »

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  1. Why over-focussing on velocity causes the opposite effect says:
    November 27, 2019 at 10:02 am

    […] up on the slightly longer analysis of overfocussing on output and velocity, I think there are a few things that are overlooked with a pure velocity based model. Most of them […]

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