Launch Tomorrow

Landing Pages for your Lean Startup

  • About
  • Members
  • Blog
  • Products

Why outcome discovery trumps product discovery

January 1, 2020 by Luke Szyrmer Leave a Comment

Discovery, at the product level, makes a lot of sense. You need to figure out exactly what product needs to be built, so that you build something that will hit a sweet spot for your customer. However, what that customer cares about is NOT your product. It’s the outcome your product helps them achieve. Outcomes are clearest in a B2B context. Almost all enterprise sales are driven by 4 factors: increasing revenues, decreased cost, decreased risk, or improved customer experience. For consumers, this isn’t always clear cut. In many cases, though, there are specific objectives the customer is trying to achieve.

And yet, discovering client or stakeholder ideal outcomes is more important than discovering products. It might sound like an academic distinction that has little practical meaning. But actually shifting from products to outcomes is the most important step in moving from a “my company” focus to a “customer-centric” focus. Because a product is still something that only you and your team cares about. An outcome is the main thing your customer cares about.

Filed Under: assumptions, innovation, metrics

« How to grow your new venture 10% week after week after week
How to know if your company’s agile transformation is working »

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

By Role

  • Startup Founder
  • Software Manager
  • Remote Leader
  • Innovation Executive
  • You Like?

    Search

    Key Topics

  • Faster time to market
  • Early-stage Growth and Marketing
  • Product-Message-Market Fit
  • Experiments and Minimum viable products
  • Metrics
  • About Luke

    Luke Szyrmer is an innovation and remote work expert. He’s the bestselling author of #1 bestseller Launch Tomorrow. He mentors early stage tech founders and innovators in established companies. Read More…

    Topics

    • agile
    • alignment
    • assumptions
    • case study
    • communication
    • conversion rate
    • delay
    • Estimation
    • experiments
    • extreme product launch
    • find people
    • funding
    • Growth
    • inner game
    • innovation
    • landing page
    • landing page MVP
    • manage risks
    • marketing
    • metrics
    • minimum viable product
    • modelling
    • modularity
    • personal
    • Pitch
    • podcasts
    • priorities
    • proof
    • release planning
    • Risk
    • software
    • startup
    • stories
    • time management
    • tools for founders
    • uncategorized
    • unknown unknowns
    • velocity
    • vizualization

    Tags

    adaptive innovation management attention case study covid cringeworthy customer development digital taylorism economic impact eventstorm existential risk faster time to market founder market fit founders growth headlines hero canvas landing page mvp launch lean startup lean value stream map market risk message minimum viable product modularity multitasking numbers pagerank personal story planning principles prioritization proactiveness process risk product market fit quantitative product management real options relevance split testing startup stealth Steven Covey story systemic testing time management

    Copyright © 2022 · Log in · Privacy policy · Cookie policy · Terms & conditions