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How to handle “should have” offers in your buyer journey

May 22, 2020 by Luke Szyrmer Leave a Comment

One of my natural tendencies as a creator is to create broccoli products. Namely, products which I think people should consume, and which are good for them, but which they don’t want to consume. Imagine a loud voice in your head saying “Eat your broccoli”. Even though I initially felt queasy about foisting my sense of obligation on others, now I realize broccoli products are best placed placed further down the customer journey. Existing customers will be more open-at that point-to engaging with you. And you earn the satisfaction of truly serving your customers.

Filed Under: innovation

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    Luke Szyrmer is an innovation and remote work expert. He’s the bestselling author of #1 bestseller Launch Tomorrow. He mentors early stage tech founders and innovators in established companies. Read More…

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