Launch Tomorrow

Landing Pages for your Lean Startup

  • About
  • Members
  • Blog
  • Products

21 Different Ways To Prove Your Case, Even Though You Don’t Have A Product or Customer Yet

September 28, 2020 by Luke Szyrmer Leave a Comment

As late heavy hitter Gary Bencivenga says:

Almost everyone in the world, in every field of human endeavor, is desperately searching for someone to believe in. Be that person and you can write your own ticket. Belief is today’s most overlooked yet most powerful key to boosting response to any ad, in any medium. Harness it and you unleash the core atomic power for exploding response.

Most prospects want to believe the claims you make in a landing page, yet the claims challenge their world-view and the status quo. You need proof, ideally proof that resonates emotionally, in order to get them to take action.

Filed Under: innovation, Pitch Tagged With: landing page mvp, message

« How Many Experiments Do I Need To Run?
Don’t Make ‘Em Think, Make ‘Em Feel »

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

By Role

  • Startup Founder
  • Software Manager
  • Remote Leader
  • Innovation Executive
  • You Like?

    Search

    Key Topics

  • Faster time to market
  • Early-stage Growth and Marketing
  • Product-Message-Market Fit
  • Experiments and Minimum viable products
  • Metrics
  • About Luke

    Luke Szyrmer is an innovation and remote work expert. He’s the bestselling author of #1 bestseller Launch Tomorrow. He mentors early stage tech founders and innovators in established companies. Read More…

    Topics

    • agile
    • assumptions
    • case study
    • communication
    • conversion rate
    • delay
    • experiments
    • extreme product launch
    • find people
    • funding
    • Growth
    • inner game
    • innovation
    • landing page
    • landing page MVP
    • manage risks
    • marketing
    • metrics
    • minimum viable product
    • modelling
    • modularity
    • personal
    • Pitch
    • podcasts
    • priorities
    • proof
    • release planning
    • Risk
    • software
    • startup
    • stories
    • time management
    • tools for founders
    • uncategorized
    • unknown unknowns
    • velocity
    • vizualization

    Tags

    agile funding attention automated testing CAC case study covid cringe cringeworthy customer development economic impact existential risk explainer video extreme product launch faster time to market founder market fit founders growth headlines hero canvas identifying needs landing page mvp launch lean startup links market risk message minimum viable product modularity numbers options planning principles prioritization product market fit real options relevance split testing stealth story systemic test driven development testing time management traffic underlier

    Copyright © 2023 · Log in · Privacy policy · Cookie policy · Terms & conditions