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Why Founder Market Fit Matters…A Lot

September 3, 2020 by Luke Szyrmer 1 Comment

Back in the day, I was looking into entering the weight loss market with a SaaS solution or coaching services. In theory, it sounded like a great idea. I based it on a “signature success” story of my own. Based on that success, I thought I could provide value, help others achieve the same. But I overlooked the importance of founder market fit.

What I didn’t consciously realize was that most of that actual market was very different from me. I was a young, somewhat nerdy guy, the type of guy who got excited about techie stuff and spreadsheets. And that’s how I achieved what I did in the context of weight loss.

Filed Under: assumptions, innovation, Risk, unknown unknowns Tagged With: founders, market risk, product market fit

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