Launch Tomorrow

Landing Pages for your Lean Startup

Archives for November 2020

Here’s an example of an Extreme Product Launch

by Leave a Comment

Extreme product launches are focused on getting you to that first sale as quickly as possible. By figuring out what works on a business level, you can then proceed to with the business growth because you’re already proven that a business case exists (at a small scale) for your product.

The Secret to a Successful Extreme Product Launch

by Leave a Comment

If you could only do one thing before you launch, what would it be? I know what I would do.

It's simple. It takes a few hours tops, to make it worthwhile. It's inexpensive, affordable even for a threadbare entrepreneur.

Senior caucasian man holding blank empty banner covering mouth with hand, shocked and afraid for mistake. surprised expression
Photographer: krakenimages | Source: Unsplash

This is what it'll give you:

  • You easily create a product or service which actually appeals to your chosen prospects.
  • You describe it in language which resonates with your audience.
  • You prevent wasting time on counterproductive work (which you can't know about without actually doing this first), both in your business processes and in any software you might build.
  • You make it much easier for people to buy what they already want (cha ching!)
  • Your customers immediately understand your product, which means they're more likely to buy it, get excited, and promote it afterwards
  • Your product's good reputation explodes naturally
  • You keep your whole team aligned around the customers' needs

What is it?

What’s cookin’ for Launch Tomorrow

by Leave a Comment

This week I have a few updates to share. I think the main one is that it looks like my immediate family and I are recovering from covid-19. We don't really now how we got it, despite largely working from home in the last month or so. But in our case it kind of passed like a nasty flu and it seems to be kind of running in the background, too, even still. The testing took a long time, due to major spike in cases domestically here, so by the time I was certain we had it, the symptoms were disappearing.

I'm writing this to primarily just reassure everyone that this is a real thing, real people do get it, and there are varying levels of complications…so avoid it if you can. At the same time, I find it easier to have a more sanguine and less fear-tinged view of the pandemic, knowing how it ran its course in my personal context. It's not fun, especially in the early days of confirming you have it, as you know it can develop in any direction. But if you live, you have antibodies for this strain of the virus. If anyone wants to talk about having covid or dealing with it from a practical perspective, just drop me a line.

Fittingly, this week I appeared on the Working from Home show with Nelson Jordan. Nelson and I chatted about my experience managing remote teams before the pandemic. This is primarily in the context of working on the book called Align Remotely and helping to get the word out. The book is looking better and better and I want to release it officially in about a month.