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Archives for November 2020

Here’s an example of an Extreme Product Launch

November 26, 2020 by Luke Szyrmer Leave a Comment

Extreme product launches are focused on getting you to that first sale as quickly as possible. By figuring out what works on a business level, you can then proceed to with the business growth because you’re already proven that a business case exists (at a small scale) for your product.

Filed Under: personal, unknown unknowns Tagged With: landing page mvp

The Secret to a Successful Extreme Product Launch

November 20, 2020 by Luke Szyrmer Leave a Comment

If you could only do one thing before you launch, what would it be? I know what I would do.

It's simple. It takes a few hours tops, to make it worthwhile. It's inexpensive, affordable even for a threadbare entrepreneur.

Senior caucasian man holding blank empty banner covering mouth with hand, shocked and afraid for mistake. surprised expression
Photographer: krakenimages | Source: Unsplash

This is what it'll give you:

  • You easily create a product or service which actually appeals to your chosen prospects.
  • You describe it in language which resonates with your audience.
  • You prevent wasting time on counterproductive work (which you can't know about without actually doing this first), both in your business processes and in any software you might build.
  • You make it much easier for people to buy what they already want (cha ching!)
  • Your customers immediately understand your product, which means they're more likely to buy it, get excited, and promote it afterwards
  • Your product's good reputation explodes naturally
  • You keep your whole team aligned around the customers' needs

What is it?

Which reminds me…

There's a whole chapter going deep into exactly how to do this in Launch Tomorrow. What questions to ask…what order to ask them in…what to listen for…and most importantly how to find people to interview.

Grab your copy, and get crackin'.

<< Help Yo' Friends

Filed Under: assumptions, release planning, unknown unknowns Tagged With: faster time to market, landing page mvp

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  • About Luke

    Luke Szyrmer is an innovation and remote work expert. He’s the bestselling author of #1 bestseller Launch Tomorrow. He mentors early stage tech founders and innovators in established companies. Read More…

    Topics

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