Launch Tomorrow

Landing Pages for your Lean Startup

  • About
  • Members
  • Blog
  • Services

How to ensure robust decisionmaking

December 5, 2020 by Luke Szyrmer Leave a Comment

The Toyota Prius was a fascinating car from a marketing perspective. At the time of launch, it was the first mass marketed electric hybrid car. It was initially aimed at the green and eco-friendly crowd: people keen on minimizing their carbon footprint. As a result, the marketing leaned heavily into using the ethical angle. They deployed guilt to reach eco-hipsters.

Filed Under: uncategorized

« Here’s an example of an Extreme Product Launch
Your new product’s key milestones »

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

By Role

  • Startup Founder
  • Software Manager
  • Remote Leader
  • Innovation Executive
  • You Like?

    Search

    Key Topics

  • Faster time to market
  • Early-stage Growth and Marketing
  • Product-Message-Market Fit
  • Experiments and Minimum viable products
  • Metrics
  • About Luke

    Luke Szyrmer is an innovation and remote work expert. He’s the bestselling author of #1 bestseller Launch Tomorrow. He mentors early stage tech founders and innovators in established companies. Read More…

    Topics

    • agile
    • alignment
    • assumptions
    • case study
    • communication
    • conversion rate
    • delay
    • Estimation
    • experiments
    • extreme product launch
    • find people
    • funding
    • Growth
    • inner game
    • innovation
    • landing page
    • landing page MVP
    • manage risks
    • marketing
    • metrics
    • minimum viable product
    • modelling
    • modularity
    • personal
    • Pitch
    • podcasts
    • priorities
    • proof
    • release planning
    • Risk
    • software
    • startup
    • stories
    • time management
    • tools for founders
    • uncategorized
    • unknown unknowns
    • velocity
    • vizualization

    Tags

    adaptive innovation management attention case study covid customer development digital taylorism economic impact elapsed time eventstorm existential risk faster time to market founder market fit founders growth hero canvas landing page mvp launch lean startup lean value stream map links market risk message minimum viable product multitasking numbers planning principles prioritization proactiveness process risk product market fit quantitative product management real options relevance silo silo megaphone effect stealth Steven Covey story systemic test driven development testing throughput tool work time

    Copyright © 2022 · Log in · Privacy policy · Cookie policy · Terms & conditions