The secret to breakthrough new products

As humans we are creatures of analogy and association. This matters a lot, when creating a new product. The movie industry is a good place to explain it. The movie business has high risks, high rewards if done right, and lots of data on outcomes.

Goal setting with creative boundaries

Recently I appeared on the marketing mindset internet radio show. It’s hosted by Marie Mason and it airs at 6pm EST. There aren’t many shows that drill down into this really important connection. In fact, like my friend Rob Drummond likes to say with respect to small businesses: almost every business problem is often rooted in a personal one.