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Your new product’s key milestones

December 15, 2020 by Luke Szyrmer Leave a Comment

How to ensure robust decisionmaking

December 5, 2020 by Luke Szyrmer Leave a Comment

The Toyota Prius was a fascinating car from a marketing perspective. At the time of launch, it was the first mass marketed electric hybrid car. It was initially aimed at the green and eco-friendly crowd: people keen on minimizing their carbon footprint. As a result, the marketing leaned heavily into using the ethical angle. They deployed guilt to reach eco-hipsters.

Filed Under: uncategorized

Here’s an example of an Extreme Product Launch

November 26, 2020 by Luke Szyrmer Leave a Comment

Extreme product launches are focused on getting you to that first sale as quickly as possible. By figuring out what works on a business level, you can then proceed to with the business growth because you’re already proven that a business case exists (at a small scale) for your product.

Filed Under: personal, unknown unknowns Tagged With: landing page mvp

The Secret to a Successful Extreme Product Launch

November 20, 2020 by Luke Szyrmer Leave a Comment

If you could only do one thing before you launch, what would it be? I know what I would do.

It's simple. It takes a few hours tops, to make it worthwhile. It's inexpensive, affordable even for a threadbare entrepreneur.

Senior caucasian man holding blank empty banner covering mouth with hand, shocked and afraid for mistake. surprised expression

Filed Under: assumptions, release planning, unknown unknowns Tagged With: faster time to market, landing page mvp

What’s cookin’ for Launch Tomorrow

November 6, 2020 by Luke Szyrmer Leave a Comment

This week I have a few updates to share. I think the main one is that it looks like my immediate family and I are recovering from covid-19. We don't really now how we got it, despite largely working from home in the last month or so. But in our case it kind of passed like a nasty flu and it seems to be kind of running in the background, too, even still. The testing took a long time, due to major spike in cases domestically here, so by the time I was certain we had it, the symptoms were disappearing.

I'm writing this to primarily just reassure everyone that this is a real thing, real people do get it, and there are varying levels of complications…so avoid it if you can. At the same time, I find it easier to have a more sanguine and less fear-tinged view of the pandemic, knowing how it ran its course in my personal context. It's not fun, especially in the early days of confirming you have it, as you know it can develop in any direction. But if you live, you have antibodies for this strain of the virus. If anyone wants to talk about having covid or dealing with it from a practical perspective, just drop me a line.

Filed Under: innovation, personal, podcasts, vizualization

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  • About Luke

    Luke Szyrmer is an innovation and remote work expert. He’s the bestselling author of #1 bestseller Launch Tomorrow. He mentors early stage tech founders and innovators in established companies. Read More…

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