Launch Tomorrow

Landing Pages for your Lean Startup

  • About
  • Members
  • Blog
  • Services

How to check if you have the “right” message, if you are in a solution-aware market

October 30, 2020 by Luke Szyrmer Leave a Comment

One of the key factors in getting a message right is making sure you pre-empt the question “why should I buy from you right now?” For sales of expensive enough products, i.e. more than a candy bar or a book, that is the key question.

When you need that helping hand!

Filed Under: uncategorized

How to launch a new product in the market successfully

October 24, 2020 by Luke Szyrmer Leave a Comment

This week my main update is that I had an appearance on the Startup Playground Podcast, as part of season 2 which he is calling the #CasualUndistancingTalks. The host Elvis (great name) and I had an in-depth chat. We mostly covered mindset about launching new products, and how to think about it, especially now during the pandemic. As well as the importance of teams and teamwork.

I had a lot of fun, and for some reason a lot of the examples were around mp3 players (remember those) and the launch of the original iPod. Makes sense, since we’re both podcasters. 🙂

Filed Under: podcasts Tagged With: covid, existential risk, launch, principles

How to budget for innovation

October 16, 2020 by Luke Szyrmer Leave a Comment

This week I just wanted to draw your attention to an old article on Harvard Business Review about budgeting in established companies for innovation.

Here, on average, is what they estimated they were currently spending: 85% of their resources on day-to-day operations 5% on incremental improvements that produced faster, cheaper, better sameness 5% on small sustaining innovations 5% on big, disruptive innovations When we asked the managers what a better proportion might be, their answers were: 75% on day-to-day operations 5% on incremental improvements 10% on sustaining innovations 10% on big, disruptive innovations.

Personally, I find this intuitive, because of asset allocation is part of my background in finance. In situations of partial randomness, like in the financial markets, the amount you allocate defines your expose to particular risks and profit drivers.

Filed Under: assumptions, innovation, release planning, Risk Tagged With: market risk, process risk

Don’t Make ‘Em Think, Make ‘Em Feel

October 8, 2020 by Luke Szyrmer Leave a Comment

Banging your head against a wall?

Bang.

Bang.

Bang.

Filed Under: assumptions, Pitch Tagged With: landing page mvp

21 Different Ways To Prove Your Case, Even Though You Don’t Have A Product or Customer Yet

September 28, 2020 by Luke Szyrmer Leave a Comment

As late heavy hitter Gary Bencivenga says:

Almost everyone in the world, in every field of human endeavor, is desperately searching for someone to believe in. Be that person and you can write your own ticket. Belief is today’s most overlooked yet most powerful key to boosting response to any ad, in any medium. Harness it and you unleash the core atomic power for exploding response.

Most prospects want to believe the claims you make in a landing page, yet the claims challenge their world-view and the status quo. You need proof, ideally proof that resonates emotionally, in order to get them to take action.

Filed Under: innovation, Pitch Tagged With: landing page mvp, message

  • « Previous Page
  • 1
  • 2
  • 3
  • 4
  • 5
  • …
  • 10
  • Next Page »

By Role

  • Startup Founder
  • Software Manager
  • Remote Leader
  • Innovation Executive
  • You Like?

    Search

    Key Topics

  • Faster time to market
  • Early-stage Growth and Marketing
  • Product-Message-Market Fit
  • Experiments and Minimum viable products
  • Metrics
  • About Luke

    Luke Szyrmer is an innovation and remote work expert. He’s the bestselling author of #1 bestseller Launch Tomorrow. He mentors early stage tech founders and innovators in established companies. Read More…

    Topics

    • agile
    • alignment
    • assumptions
    • case study
    • communication
    • conversion rate
    • delay
    • Estimation
    • experiments
    • extreme product launch
    • find people
    • funding
    • Growth
    • inner game
    • innovation
    • landing page
    • landing page MVP
    • manage risks
    • marketing
    • metrics
    • minimum viable product
    • modelling
    • modularity
    • personal
    • Pitch
    • podcasts
    • priorities
    • proof
    • release planning
    • Risk
    • software
    • startup
    • stories
    • time management
    • tools for founders
    • uncategorized
    • unknown unknowns
    • velocity
    • vizualization

    Tags

    agile funding automated testing bottleneck case study conway's law covid customer development digital taylorism existential risk extreme product launch faster time to market growth headlines identifying needs landing page mvp launch lean lean startup managing priorities market risk minimum viable product modularity numbers options output paypal planning principles prioritization problem to solve process risk product market fit real options split testing startup story systemic test driven development testing time management tool underlier value hypothesis value proposition work time

    Copyright © 2022 · Log in · Privacy policy · Cookie policy · Terms & conditions