Launch Tomorrow

The root cause of launch failures? Not enough external feedback.

You can learn a lot about a new product idea by figuring out analogies customers use to understand it. If it works with movies, it will definitely work with landing pages and prototypes.

Getting boundaries right helps achieve goals and fuels a healthy creative practice. Critical for innovation.

There are a few key moments in the life of every high growth tech startup.

Sometimes you just need to take the leap

Do this one thing to ensure a successful extreme product launch

Positioning a product in a solution aware market goes far beyond just benefits and features. Here’s what you need to compete effectively (and how to do it).

covers how to launch in corona times, the importance of teams and quite a bit more

Decisions are made in the emotional brain. If you make ’em think, you’ve pretty much lost the sale.

Proof that resonates emotionally with a customer sells. Yet when you’re starting out, you don’t have testimonials. Read more about the options you have.

If you want a breakthrough product, product and marketing experiments are how you create one.

Choosing a market or market segment defines your founder-market fit. And getting that right can make or break your future business.

The 4M framework helps determine a fast path to your market. Here’s how…

Landing pages live and die by how well they persuade. And bullets form the foundation of any persuasive message you put out there.

70% of startups fail because they try to scale up, without having verified enough of their assumptions.

If there is too much irrelevant information, the easiest way to stand out is to be relevant for the person front of you. Here’s how.

Word of mouth among early adopters can indicate you are ready to launch. Find out what to pay attention to and how to do it for your product.

Founders need to be young college dropouts with big ideas working in a garage to make it. What do the numbers say?

Just because they are much more expesive to market, products that customers “should” consume have their place.

Society assumes that information is reliable. That is increasingly not true any more. Here’s the little bit I do to combat it.

There are many ways to prototype the customer experience beyond the business model canvas. Find out more about how you can do this for your business.

If I had to choose one song to inspire me in tough times as a founder, this would be it.

Here are 4 things you can influence and you do control, which you can use to measure progress–if you have been blindsided by the covid economic meltdown.

While it might sound like a good idea, the data indicate otherwise when launching a new product business

It’s easy to get caught up in exciting visions of innovation that will happen at your company. But the first step is knowing how people respond to change.

Apple has always had a flair for marketing. But even in the early days, this wasn’t without its controversies.

Politicians love claiming they are supporting job growth and innovation. But are they really? Or does it just sound good?

First discover the outcomes your customer cares about. Then do everything else, including product discovery.

A useful way to prioritise marketing ideas, if you want to grow really fast, based on the Fishingbooker story

Vision drives new products. But too much vision can kill them. Where is the line? And what really happens in high-growth startups?

Great founders manage risk better than anyone else who tries. Here are 9 different ways to try surfacing your startup’s existential “company killer” risks, before you get lost in the nitty gritties.

“First they ignore you. Then they ridicule you. And then they attack you and want to burn you. And then they build monuments to you.” This is a model for building unicorns.

Digital work is hard to quantify. Here’s what I’ve picked up through the years, when agreeing to project, product, and delivery metrics for software teams.

Not all assumptions have an equal impact on your new venture. Here’s how to explore this space in greater depth.

Plan your team’s capacity where there is a lot to get done and it all feels a bit wooly.

Compare the true cost of centralized control and scope planning to alternative approaches

Global maximums are often not immediately visible, yet they are usually worth pursuing more than anything else first. Figure out how to have your company move towards the maximum velocity possible.

And map them down to practical delivery implications day-to-day performance benchmarks.

Dates have a significant implication for the rollout across the company and existing client base. Figure out how much your velocity is impacting those dates.

Use metrics to help everyone aim for self-accountability, while ensuring consistently high yet achieveable output levels.

Traditional project management and cost accounting may be causing us to mis-measure and suboptimize delivery velocity.