Which of these best describe you?
In order to make it easier to orient yourself if you are new, the blog is divided into 3 areas, based on the roles played to make the content more relevant for you:
The Latest News
Here are the traditional latest news and posts, if you are just checking in after a while:
Why over 40% of startups (still) build products nobody wants
Luke SzyrmerFor years, I have struggled to articulate exactly why experiments are so valuable, despite my enthusiastically foisting them on unsuspecting founders. The scientific process makes a lot of sense in an academic research context. But…
The secret to breakthrough new products
Luke SzyrmerYou can learn a lot about a new product idea by figuring out analogies customers use to understand it. If it works with movies, it will definitely work with landing pages and prototypes.
Goal setting with creative boundaries
Luke SzyrmerGetting boundaries right helps achieve goals and fuels a healthy creative practice. Critical for innovation.
Let’s talk about risk
Luke SzyrmerManaging early stage risk is a critical skill for founders. Here’s a few core techniques to help you do exactly that.
Your new product’s key milestones
Luke SzyrmerThere are a few key moments in the life of every high growth tech startup.
How to ensure robust decisionmaking
Luke SzyrmerEthical arguments aren’t effective at introducing large scale social change. The secret to achieving that lies somewhere else.
The Secret to a Successful Extreme Product Launch
Luke SzyrmerDo this one thing to ensure a successful extreme product launch
What’s cookin’ for Launch Tomorrow
Luke SzyrmerA couple of thoughts about covid-19, after a mild case of it, as well as updates around what is on the horizon
How to check if you have the “right” message, if you are in a solution-aware market
Luke SzyrmerPositioning a product in a solution aware market goes far beyond just benefits and features. Here’s what you need to compete effectively (and how to do it).
How to launch a new product in the market successfully
Luke Szyrmercovers how to launch in corona times, the importance of teams and quite a bit more
How to budget for innovation
Luke SzyrmerYou can’t control in advance whether an investment will go up, down, or sideways in value. But you can choose how much you allocate, both in relative and in absolute terms.
Don’t Make ‘Em Think, Make ‘Em Feel
Luke SzyrmerDecisions are made in the emotional brain. If you make ’em think, you’ve pretty much lost the sale.
21 Different Ways To Prove Your Case, Even Though You Don’t Have A Product or Customer Yet
Luke SzyrmerProof that resonates emotionally with a customer sells. Yet when you’re starting out, you don’t have testimonials. Read more about the options you have.
How Many Experiments Do I Need To Run?
Luke SzyrmerIf you want a breakthrough product, product and marketing experiments are how you create one.
Why the Launch Tomorrow process actually works
Luke SzyrmerVinay did a great job pushing me for details with a healthy skepticism to what I was saying. This dynamic turned or conversation into a good interview, highlighting on the ins and outs of the…
Why Founder Market Fit Matters…A Lot
Luke SzyrmerChoosing a market or market segment defines your founder-market fit. And getting that right can make or break your future business.
Ah, You Got Me… (The 4M framework)
Luke SzyrmerThe 4M framework helps determine a fast path to your market. Here’s how…
How To Pitch A Product’s Benefits, Without Sounding Like A Hype Windbag
Luke SzyrmerLanding pages live and die by how well they persuade. And bullets form the foundation of any persuasive message you put out there.
How To Prove You’re Not “Information Harvesting”
Luke SzyrmerJust wanted to privately share some tactics to help you counter Google’s aversion to opt-ins in your landing page MVP. It’s hard enough getting a startup idea off the ground, to have to deal with…
How Intel wrote a business plan without committing to one
Luke Szyrmer70% of startups fail because they try to scale up, without having verified enough of their assumptions.
Introducing the Align Remotely podcast
Luke SzyrmerHow to be productive when everyone is working from home…on a brand new podcast
Just how expensive are all these online meetings?
Luke Szyrmersunk cost: watching a bad Netflix series to the end, even though you didn’t like season 2
Win the fight for attention by communicating with relevance
Luke SzyrmerIf there is too much irrelevant information, the easiest way to stand out is to be relevant for the person front of you. Here’s how.
Why the silo megaphone effect undercuts your ability to align
Luke SzyrmerEver feel like each participant in a stakeholder meeting is from a different planet? Here’s how I’ve approached this successfully in the past.
Why addressing errors effectively lies at the heart of team performance
Luke SzyrmerA large part of the challenge of large companies is that they treat all errors as if they were all the same.
Why early stage virality can indicate product readiness
Luke SzyrmerWord of mouth among early adopters can indicate you are ready to launch. Find out what to pay attention to and how to do it for your product.
Why department boundaries matter so much when aligning
Luke Szyrmeralignment within teams more or less works. But across department boundaries…totally different story
Kinda Disproved: the myth of the startup garage
Luke SzyrmerFounders need to be young college dropouts with big ideas working in a garage to make it. What do the numbers say?
Mind the (alignment) gap
Luke SzyrmerHere are a couple of troubleshooting questions to start thinking about how aligned you are in the current remote working environment
How to balance working on growth with searching for product-market fit
LaunchTomorrowHere’s Marc Andreesen’s take in the original article which coined the term “product-market fit”: The only thing that matters is getting to product/market fit.Product/market fit means being in a good market with a product that…
How to handle “should have” offers in your buyer journey
Luke SzyrmerJust because they are much more expesive to market, products that customers “should” consume have their place.
Why checking your sources matters
Luke SzyrmerSociety assumes that information is reliable. That is increasingly not true any more. Here’s the little bit I do to combat it.
How your business can use Forms to deliver a unique customer experience
Luke SzyrmerThere are many ways to prototype the customer experience beyond the business model canvas. Find out more about how you can do this for your business.
What songs are in your personal soundtrack?
Luke SzyrmerIf I had to choose one song to inspire me in tough times as a founder, this would be it.
How to pivot your business during lockdown
Luke SzyrmerHere are 4 things you can influence and you do control, which you can use to measure progress–if you have been blindsided by the covid economic meltdown.
How to measure how much a #remote team is “gelling”
Luke SzyrmerIf a team really works well together, this one number will be really low under all circumstances.
What is your biggest question about working remotely?
Luke SzyrmerJust to pick up where I left off last week, my daughter and I managed to get back home. And currently we are under quarantine for 2 weeks. Fortunately, without symptoms so far. We're very…
Why Covid-19 numerical models overlook the reality families face
Luke SzyrmerOvernight we were all thrown into a dystopian science fiction novel. Aiming for self-quarantine makes numerical sense for individuals, but more nuanced and harder to implement across real-world family lines. We aren’t all network nodes….
Disproved: Stealth mode helps me crush my competition starting from day one
Luke SzyrmerWhile it might sound like a good idea, the data indicate otherwise when launching a new product business
Disproved: I can just react to everything and have a productive culture
Luke SzyrmerEven though high growth requires you to adapt, how do you balance that with planning ahead? Here’s how I learned about the sweet spot.
Why improving requires change
Luke SzyrmerIt’s easy to get caught up in exciting visions of innovation that will happen at your company. But the first step is knowing how people respond to change.
Why “work time” reduction is futile
Luke SzyrmerRunning around after individuals with a stopwatch doesn’t get you to “done” faster
How the infamous 1984 Apple launch commercial was canned…almost
Luke SzyrmerApple has always had a flair for marketing. But even in the early days, this wasn’t without its controversies.
Disproved: Everything matters equally and I can just multi-task
Luke SzyrmerPriorities impact a lot more than just personal productivity
Disproved: Politcians claim entrepreneurship is the economy’s job growth engine
Luke SzyrmerPoliticians love claiming they are supporting job growth and innovation. But are they really? Or does it just sound good?
Are you overmarketing your product?
Luke SzyrmerIn his confessional expose, Ramit Sethi (@ramit) publically admitted and explained why he killed a $2mln product. It seemed to be doing well on the surface. There were hundreds of meetups around the world. People…
How to know if your company’s agile transformation is working
Luke SzyrmerThe actual results of agile are significantly below what is promised. Most companies (often including vendors) applying agile focus on process, because that’s how they think they’ll get efficiency gains. But they miss key subtle…
Why outcome discovery trumps product discovery
Luke SzyrmerFirst discover the outcomes your customer cares about. Then do everything else, including product discovery.
How to grow your new venture 10% week after week after week
Luke SzyrmerA useful way to prioritise marketing ideas, if you want to grow really fast, based on the Fishingbooker story
The Kindergarten, the Construction site, and the Assembly Line
LaunchTomorrowCulture follows structure. And structure depends on your metaphor for doing the work.
Disproved: Most successful products are launched exactly the way they are envisioned
LaunchTomorrowVision drives new products. But too much vision can kill them. Where is the line? And what really happens in high-growth startups?
How to identify your riskiest assumption
LaunchTomorrowGreat founders manage risk better than anyone else who tries. Here are 9 different ways to try surfacing your startup’s existential “company killer” risks, before you get lost in the nitty gritties.
Why over-focussing on velocity causes the opposite effect
LaunchTomorrowIf velocity is a lagging metric, what actually affects it in the first place?
Why new tech products usually stumble, and how to prevent it at your company
LaunchTomorrowYour ability to deliver as a company depends on what you’re incentivized to optimize.
Why your riskiest assumption is a great place to start with any new product or idea
LaunchTomorrow“First they ignore you. Then they ridicule you. And then they attack you and want to burn you. And then they build monuments to you.” This is a model for building unicorns.
6 traps when choosing operational metrics for software or digital teams
LaunchTomorrowDigital work is hard to quantify. Here’s what I’ve picked up through the years, when agreeing to project, product, and delivery metrics for software teams.
The 2020 Guide to Planning New Products using Story Points
LaunchTomorrowHighly accurate estimates are critical under conditions of high uncertainty. Here’s how to get a real-world grip on them.
4 approaches to track your assumptions, when starting to work on a new business idea
LaunchTomorrowNot all assumptions have an equal impact on your new venture. Here’s how to explore this space in greater depth.
How to choose a useful measure of incremental progress for your team
LaunchTomorrowVelocity this. Velocity that. Ultimately, if you want a quantiative early warning system, you need to have good metrics. And know how to use them.
Contact us
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Launch Tomorrow
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