The Latest News
Here are the traditional latest news and posts, if you are just checking in after a while:
Why lack of external feedback leads to launch failure
Luke SzyrmerThe root cause of launch failures? Not enough external feedback.
Why over 40% of startups (still) build products nobody wants
Luke SzyrmerFor years, I have struggled to articulate exactly why experiments are so valuable, despite my enthusiastically foisting them on unsuspecting founders. The scientific process makes a lot of sense in an academic research context. But…
The secret to breakthrough new products
Luke SzyrmerYou can learn a lot about a new product idea by figuring out analogies customers use to understand it. If it works with movies, it will definitely work with landing pages and prototypes.
Goal setting with creative boundaries
Luke SzyrmerGetting boundaries right helps achieve goals and fuels a healthy creative practice. Critical for innovation.
Your new product’s key milestones
Luke SzyrmerThere are a few key moments in the life of every high growth tech startup.
The Secret to a Successful Extreme Product Launch
Luke SzyrmerDo this one thing to ensure a successful extreme product launch
How to check if you have the “right” message, if you are in a solution-aware market
Luke SzyrmerPositioning a product in a solution aware market goes far beyond just benefits and features. Here’s what you need to compete effectively (and how to do it).
How to launch a new product in the market successfully
Luke Szyrmercovers how to launch in corona times, the importance of teams and quite a bit more
Don’t Make ‘Em Think, Make ‘Em Feel
Luke SzyrmerDecisions are made in the emotional brain. If you make ’em think, you’ve pretty much lost the sale.
21 Different Ways To Prove Your Case, Even Though You Don’t Have A Product or Customer Yet
Luke SzyrmerProof that resonates emotionally with a customer sells. Yet when you’re starting out, you don’t have testimonials. Read more about the options you have.
How Many Experiments Do I Need To Run?
Luke SzyrmerIf you want a breakthrough product, product and marketing experiments are how you create one.
Why the Launch Tomorrow process actually works
Luke SzyrmerVinay did a great job pushing me for details with a healthy skepticism to what I was saying. This dynamic turned or conversation into a good interview, highlighting on the ins and outs of the…
Why Founder Market Fit Matters…A Lot
Luke SzyrmerChoosing a market or market segment defines your founder-market fit. And getting that right can make or break your future business.
Ah, You Got Me… (The 4M framework)
Luke SzyrmerThe 4M framework helps determine a fast path to your market. Here’s how…
How To Pitch A Product’s Benefits, Without Sounding Like A Hype Windbag
Luke SzyrmerLanding pages live and die by how well they persuade. And bullets form the foundation of any persuasive message you put out there.
How To Prove You’re Not “Information Harvesting”
Luke SzyrmerJust wanted to privately share some tactics to help you counter Google’s aversion to opt-ins in your landing page MVP. It’s hard enough getting a startup idea off the ground, to have to deal with…
How Intel wrote a business plan without committing to one
Luke Szyrmer70% of startups fail because they try to scale up, without having verified enough of their assumptions.
Win the fight for attention by communicating with relevance
Luke SzyrmerIf there is too much irrelevant information, the easiest way to stand out is to be relevant for the person front of you. Here’s how.
Why early stage virality can indicate product readiness
Luke SzyrmerWord of mouth among early adopters can indicate you are ready to launch. Find out what to pay attention to and how to do it for your product.
Kinda Disproved: the myth of the startup garage
Luke SzyrmerFounders need to be young college dropouts with big ideas working in a garage to make it. What do the numbers say?
How to balance working on growth with searching for product-market fit
LaunchTomorrowHere’s Marc Andreesen’s take in the original article which coined the term “product-market fit”: The only thing that matters is getting to product/market fit.Product/market fit means being in a good market with a product that…
How to handle “should have” offers in your buyer journey
Luke SzyrmerJust because they are much more expesive to market, products that customers “should” consume have their place.
Why checking your sources matters
Luke SzyrmerSociety assumes that information is reliable. That is increasingly not true any more. Here’s the little bit I do to combat it.
How your business can use Forms to deliver a unique customer experience
Luke SzyrmerThere are many ways to prototype the customer experience beyond the business model canvas. Find out more about how you can do this for your business.
What songs are in your personal soundtrack?
Luke SzyrmerIf I had to choose one song to inspire me in tough times as a founder, this would be it.
How to pivot your business during lockdown
Luke SzyrmerHere are 4 things you can influence and you do control, which you can use to measure progress–if you have been blindsided by the covid economic meltdown.
Disproved: Stealth mode helps me crush my competition starting from day one
Luke SzyrmerWhile it might sound like a good idea, the data indicate otherwise when launching a new product business
Why improving requires change
Luke SzyrmerIt’s easy to get caught up in exciting visions of innovation that will happen at your company. But the first step is knowing how people respond to change.
How the infamous 1984 Apple launch commercial was canned…almost
Luke SzyrmerApple has always had a flair for marketing. But even in the early days, this wasn’t without its controversies.
Disproved: Politcians claim entrepreneurship is the economy’s job growth engine
Luke SzyrmerPoliticians love claiming they are supporting job growth and innovation. But are they really? Or does it just sound good?
Are you overmarketing your product?
Luke SzyrmerIn his confessional expose, Ramit Sethi (@ramit) publically admitted and explained why he killed a $2mln product. It seemed to be doing well on the surface. There were hundreds of meetups around the world. People…
Why outcome discovery trumps product discovery
Luke SzyrmerFirst discover the outcomes your customer cares about. Then do everything else, including product discovery.
How to grow your new venture 10% week after week after week
Luke SzyrmerA useful way to prioritise marketing ideas, if you want to grow really fast, based on the Fishingbooker story
Disproved: Most successful products are launched exactly the way they are envisioned
LaunchTomorrowVision drives new products. But too much vision can kill them. Where is the line? And what really happens in high-growth startups?
How to identify your riskiest assumption
LaunchTomorrowGreat founders manage risk better than anyone else who tries. Here are 9 different ways to try surfacing your startup’s existential “company killer” risks, before you get lost in the nitty gritties.
Why your riskiest assumption is a great place to start with any new product or idea
LaunchTomorrow“First they ignore you. Then they ridicule you. And then they attack you and want to burn you. And then they build monuments to you.” This is a model for building unicorns.
6 traps when choosing operational metrics for software or digital teams
LaunchTomorrowDigital work is hard to quantify. Here’s what I’ve picked up through the years, when agreeing to project, product, and delivery metrics for software teams.
4 approaches to track your assumptions, when starting to work on a new business idea
LaunchTomorrowNot all assumptions have an equal impact on your new venture. Here’s how to explore this space in greater depth.
Why estimating cognitive effort simplifies knowledge work
LaunchTomorrowPlan your team’s capacity where there is a lot to get done and it all feels a bit wooly.
How to resource projects and products–optimizing for elapsed time, motivated teams, and budget
LaunchTomorrowCompare the true cost of centralized control and scope planning to alternative approaches
How to determine if systemic factors slow down your teams’ velocity
LaunchTomorrowGlobal maximums are often not immediately visible, yet they are usually worth pursuing more than anything else first. Figure out how to have your company move towards the maximum velocity possible.
The one thing Steve Jobs did that turned around Apple
LaunchTomorrowAfter a nasty battle with Apple shareholders, Steve Jobs, then the original founding CEO, was ousted. He went on to create NeXt computers (later acquired by Disney). In the meantime, Apple drifted as a company….
How to derive expected velocity from strategic dates
LaunchTomorrowAnd map them down to practical delivery implications day-to-day performance benchmarks.
How to analyze the impact of velocity on your release date
LaunchTomorrowDates have a significant implication for the rollout across the company and existing client base. Figure out how much your velocity is impacting those dates.
How to use metrics to manage delivery with a human touch
LaunchTomorrowUse metrics to help everyone aim for self-accountability, while ensuring consistently high yet achieveable output levels.
Why delivery velocity is a broken metric
LaunchTomorrowTraditional project management and cost accounting may be causing us to mis-measure and suboptimize delivery velocity.
How to create an actionable client profile
LaunchTomorrowDaniel Day Lewis, method acting maestro He’s the first man to ever win three Oscars. Daniel Day Lewis, that is. For the entire filming of My Left Foot, he didn’t leave his wheelchair, sound coherent, or even…
SEO, PageRank, and the Landing Page MVP
LaunchTomorrowQuicksand for online marketing newbies Here is a question that I got from a member of my audience: “How to improve page rank of my landing page MVP?” So the question relates to the algorithm Google uses…
What is a minimum viable product anyway
LaunchTomorrowSome people think MVPs need to be minimal. Some people think they must be viable. Others are misled into thinking they need to have a (beta) product. Bah. MVP means running an experiment. Find out how…
9 cringeworthy landing pages of multi-billion dollar tech giants
LaunchTomorrowPrototype before Google Here are a few homepages of today’s tech giants from their early days. The homepages serve as a poignant reminder of the fact that it’s better to launch as quickly as possible when you…
Empty pocket testing by Buffer
LaunchTomorrowTweet or Posts on a social media at a pre-defined schedule The following are a number of Lean Startup validation case studies. Some will already be well known; some will be completely unknown. A lot…
Lean Startup 101
LaunchTomorrowFocused learning is the fastest way to validate a product idea. Lean Startup is based on the scientific process, albeit more business focused, focused on learning fast when you know little. It’s the fastest known way to validate…
The 80/20 of Lean Startup
LaunchTomorrow80% of results from 20% of the resources Remember the 80/20 rule? You get 80% of the results from 20% of the inputs. Well, 80% of the results from using Lean Startup come from running experiments,…
How Early Can You Launch?
LaunchTomorrowThe main thing about launches that I’ve realized is that people put way too much emphasis on them. They end up focussing too much on a one-off event, rather than on building a successful business….
Business Benefits Of Extreme Product Launches
LaunchTomorrowEven though an extreme product launch may sound like a new idea, it’s just a name for something already happening on a wide scale. There are many sites which promote selling a product before you…
A Minimum Viable Product Helps You Release Earlier
LaunchTomorrowWhen releasing a new product, the first step is to get a minimum viable product (MVP) released. The minimum viable product encompasses the essence of the Lean Startup ethos. An MVP helps go through one…
Why Extreme Product Launches Are Different
LaunchTomorrowIn a traditional marketing “hard launch”, you build up to a crescendo. The whole market trembles with excitement for the minute your product comes out, pulls out their credit card, and buys. You make 7…
What Your Product Messaging is Up Against
LaunchTomorrowSince Apple was founded, a number of big changes have swept the technology world. Your clients live in a very different world. As a result, you market in a different environment. If you’re a technology…
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