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Landing Pages for your Lean Startup

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The Latest News

Here are the traditional latest news and posts, if you are just checking in after a while:

communicationinnovationunknown unknowns

Why lack of external feedback leads to launch failure

Luke Szyrmer

The root cause of launch failures? Not enough external feedback.

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assumptionsinnovationRiskunknown unknowns

Why over 40% of startups (still) build products nobody wants

Luke Szyrmer

For years, I have struggled to articulate exactly why experiments are so valuable, despite my enthusiastically foisting them on unsuspecting founders. The scientific process makes a lot of sense in an academic research context. But…

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assumptionsinnovationRiskvizualization

The secret to breakthrough new products

Luke Szyrmer

You can learn a lot about a new product idea by figuring out analogies customers use to understand it. If it works with movies, it will definitely work with landing pages and prototypes.

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innovationpodcasts

Goal setting with creative boundaries

Luke Szyrmer

Getting boundaries right helps achieve goals and fuels a healthy creative practice. Critical for innovation.

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assumptionsEstimationpodcastsunknown unknownsexistential riskmarket riskprocess risk

Let’s talk about risk

Luke Szyrmer

Managing early stage risk is a critical skill for founders. Here’s a few core techniques to help you do exactly that.

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Growthfaster time to marketmarket risk

Your new product’s key milestones

Luke Szyrmer

There are a few key moments in the life of every high growth tech startup.

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uncategorized

How to ensure robust decisionmaking

Luke Szyrmer

Ethical arguments aren’t effective at introducing large scale social change. The secret to achieving that lies somewhere else.

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personalunknown unknownslanding page mvp

Here’s an example of an Extreme Product Launch

Luke Szyrmer

Sometimes you just need to take the leap

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assumptionsrelease planningunknown unknownsfaster time to marketlanding page mvp

The Secret to a Successful Extreme Product Launch

Luke Szyrmer

Do this one thing to ensure a successful extreme product launch

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innovationpersonalpodcastsvizualization

What’s cookin’ for Launch Tomorrow

Luke Szyrmer

A couple of thoughts about covid-19, after a mild case of it, as well as updates around what is on the horizon

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uncategorized

How to check if you have the “right” message, if you are in a solution-aware market

Luke Szyrmer

Positioning a product in a solution aware market goes far beyond just benefits and features. Here’s what you need to compete effectively (and how to do it).

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podcastscovidexistential risklaunchprinciples

How to launch a new product in the market successfully

Luke Szyrmer

covers how to launch in corona times, the importance of teams and quite a bit more

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assumptionsinnovationrelease planningRiskmarket riskprocess risk

How to budget for innovation

Luke Szyrmer

You can’t control in advance whether an investment will go up, down, or sideways in value. But you can choose how much you allocate, both in relative and in absolute terms.

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assumptionsPitchlanding page mvp

Don’t Make ‘Em Think, Make ‘Em Feel

Luke Szyrmer

Decisions are made in the emotional brain. If you make ’em think, you’ve pretty much lost the sale.

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innovationPitchlanding page mvpmessage

21 Different Ways To Prove Your Case, Even Though You Don’t Have A Product or Customer Yet

Luke Szyrmer

Proof that resonates emotionally with a customer sells. Yet when you’re starting out, you don’t have testimonials. Read more about the options you have.

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assumptionsinnovationRiskunknown unknowns

How Many Experiments Do I Need To Run?

Luke Szyrmer

If you want a breakthrough product, product and marketing experiments are how you create one.

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assumptionsinnovationRiskunknown unknownscase studyfounder market fithero canvasmarket riskprinciplesprioritization

Why the Launch Tomorrow process actually works

Luke Szyrmer

Vinay did a great job pushing me for details with a healthy skepticism to what I was saying. This dynamic turned or conversation into a good interview, highlighting on the ins and outs of the…

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assumptionsinnovationRiskunknown unknownsfoundersmarket riskproduct market fit

Why Founder Market Fit Matters…A Lot

Luke Szyrmer

Choosing a market or market segment defines your founder-market fit. And getting that right can make or break your future business.

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assumptionsinnovationmetricsrelease planningmarket risktesting

Ah, You Got Me… (The 4M framework)

Luke Szyrmer

The 4M framework helps determine a fast path to your market. Here’s how…

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innovationPitch

How To Pitch A Product’s Benefits, Without Sounding Like A Hype Windbag

Luke Szyrmer

Landing pages live and die by how well they persuade. And bullets form the foundation of any persuasive message you put out there.

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landing page MVPstartuptools for founders

How To Prove You’re Not “Information Harvesting”

Luke Szyrmer

Just wanted to privately share some tactics to help you counter Google’s aversion to opt-ins in your landing page MVP. It’s hard enough getting a startup idea off the ground, to have to deal with…

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assumptionsRiskcase studyplanning

How Intel wrote a business plan without committing to one

Luke Szyrmer

70% of startups fail because they try to scale up, without having verified enough of their assumptions.

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alignmentmetrics

Introducing the Align Remotely podcast

Luke Szyrmer

How to be productive when everyone is working from home…on a brand new podcast

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assumptionsmetrics

Just how expensive are all these online meetings?

Luke Szyrmer

sunk cost: watching a bad Netflix series to the end, even though you didn’t like season 2

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assumptionscase studyfind peopleinnovationstartupstoriesattentionrelevance

Win the fight for attention by communicating with relevance

Luke Szyrmer

If there is too much irrelevant information, the easiest way to stand out is to be relevant for the person front of you. Here’s how.

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alignmentsilosilo megaphone effect

Why the silo megaphone effect undercuts your ability to align

Luke Szyrmer

Ever feel like each participant in a stakeholder meeting is from a different planet? Here’s how I’ve approached this successfully in the past.

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alignmentassumptionsmetricsdigital taylorismoutputprinciplesprocess riskthroughput

Why addressing errors effectively lies at the heart of team performance

Luke Szyrmer

A large part of the challenge of large companies is that they treat all errors as if they were all the same.

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assumptionsmetricsmodellingfaster time to marketgrowthlaunch

Why early stage virality can indicate product readiness

Luke Szyrmer

Word of mouth among early adopters can indicate you are ready to launch. Find out what to pay attention to and how to do it for your product.

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alignment

Why department boundaries matter so much when aligning

Luke Szyrmer

alignment within teams more or less works. But across department boundaries…totally different story

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assumptionsinnovationmarket risk

Kinda Disproved: the myth of the startup garage

Luke Szyrmer

Founders need to be young college dropouts with big ideas working in a garage to make it. What do the numbers say?

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alignmentcovidplanningwork time

Mind the (alignment) gap

Luke Szyrmer

Here are a couple of troubleshooting questions to start thinking about how aligned you are in the current remote working environment

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uncategorizedminimum viable productproduct market fit

How to balance working on growth with searching for product-market fit

LaunchTomorrow

Here’s Marc Andreesen’s take in the original article which coined the term “product-market fit”: The only thing that matters is getting to product/market fit.Product/market fit means being in a good market with a product that…

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innovation

How to handle “should have” offers in your buyer journey

Luke Szyrmer

Just because they are much more expesive to market, products that customers “should” consume have their place.

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personal

Why checking your sources matters

Luke Szyrmer

Society assumes that information is reliable. That is increasingly not true any more. Here’s the little bit I do to combat it.

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assumptionsrelease planning

How your business can use Forms to deliver a unique customer experience

Luke Szyrmer

There are many ways to prototype the customer experience beyond the business model canvas. Find out more about how you can do this for your business.

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innovationpersonalrelease planningstorysystemic

What songs are in your personal soundtrack?

Luke Szyrmer

If I had to choose one song to inspire me in tough times as a founder, this would be it.

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assumptionsinnovationmetricsrelease planningunknown unknownscovidfaster time to marketnumbers

How to pivot your business during lockdown

Luke Szyrmer

Here are 4 things you can influence and you do control, which you can use to measure progress–if you have been blindsided by the covid economic meltdown.

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metricsvelocity

How to measure how much a #remote team is “gelling”

Luke Szyrmer

If a team really works well together, this one number will be really low under all circumstances.

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personalcovidnumbersstory

Why Covid-19 numerical models overlook the reality families face

Luke Szyrmer

Overnight we were all thrown into a dystopian science fiction novel. Aiming for self-quarantine makes numerical sense for individuals, but more nuanced and harder to implement across real-world family lines. We aren’t all network nodes….

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innovationrelease planningstealth

Disproved: Stealth mode helps me crush my competition starting from day one

Luke Szyrmer

While it might sound like a good idea, the data indicate otherwise when launching a new product business

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innovationmanage risksrelease planningvelocityplanningproactivenessSteven Covey

Disproved: I can just react to everything and have a productive culture

Luke Szyrmer

Even though high growth requires you to adapt, how do you balance that with planning ahead? Here’s how I learned about the sweet spot.

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assumptionsinnovationtesting

Why improving requires change

Luke Szyrmer

It’s easy to get caught up in exciting visions of innovation that will happen at your company. But the first step is knowing how people respond to change.

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assumptionsrelease planningvelocityelapsed timework time

Why “work time” reduction is futile

Luke Szyrmer

Running around after individuals with a stopwatch doesn’t get you to “done” faster

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innovationrelease planninglaunch

How the infamous 1984 Apple launch commercial was canned…almost

Luke Szyrmer

Apple has always had a flair for marketing. But even in the early days, this wasn’t without its controversies.

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assumptionsmetricsmultitaskingprioritization

Disproved: Everything matters equally and I can just multi-task

Luke Szyrmer

Priorities impact a lot more than just personal productivity

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innovationeconomic impactgrowthsystemic

Disproved: Politcians claim entrepreneurship is the economy’s job growth engine

Luke Szyrmer

Politicians love claiming they are supporting job growth and innovation. But are they really? Or does it just sound good?

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assumptionsmetrics

Are you overmarketing your product?

Luke Szyrmer

In his confessional expose, Ramit Sethi (@ramit) publically admitted and explained why he killed a $2mln product. It seemed to be doing well on the surface. There were hundreds of meetups around the world. People…

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metricsvelocitydigital taylorism

How to know if your company’s agile transformation is working

Luke Szyrmer

The actual results of agile are significantly below what is promised. Most companies (often including vendors) applying agile focus on process, because that’s how they think they’ll get efficiency gains. But they miss key subtle…

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assumptionsinnovationmetrics

Why outcome discovery trumps product discovery

Luke Szyrmer

First discover the outcomes your customer cares about. Then do everything else, including product discovery.

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innovationmetricscase studyfaster time to marketgrowth

How to grow your new venture 10% week after week after week

Luke Szyrmer

A useful way to prioritise marketing ideas, if you want to grow really fast, based on the Fishingbooker story

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uncategorizedfaster time to market

The Kindergarten, the Construction site, and the Assembly Line

LaunchTomorrow

Culture follows structure. And structure depends on your metaphor for doing the work.

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uncategorized

Disproved: Most successful products are launched exactly the way they are envisioned

LaunchTomorrow

Vision drives new products. But too much vision can kill them. Where is the line? And what really happens in high-growth startups?

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uncategorized

How to identify your riskiest assumption

LaunchTomorrow

Great founders manage risk better than anyone else who tries. Here are 9 different ways to try surfacing your startup’s existential “company killer” risks, before you get lost in the nitty gritties.

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velocity

Why over-focussing on velocity causes the opposite effect

LaunchTomorrow

If velocity is a lagging metric, what actually affects it in the first place?

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metrics

Why new tech products usually stumble, and how to prevent it at your company

LaunchTomorrow

Your ability to deliver as a company depends on what you’re incentivized to optimize.

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uncategorized

Why your riskiest assumption is a great place to start with any new product or idea

LaunchTomorrow

“First they ignore you. Then they ridicule you. And then they attack you and want to burn you. And then they build monuments to you.” This is a model for building unicorns.

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metrics

6 traps when choosing operational metrics for software or digital teams

LaunchTomorrow

Digital work is hard to quantify. Here’s what I’ve picked up through the years, when agreeing to project, product, and delivery metrics for software teams.

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velocity

The 2020 Guide to Planning New Products using Story Points

LaunchTomorrow

Highly accurate estimates are critical under conditions of high uncertainty. Here’s how to get a real-world grip on them.

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metrics

4 approaches to track your assumptions, when starting to work on a new business idea

LaunchTomorrow

Not all assumptions have an equal impact on your new venture. Here’s how to explore this space in greater depth.

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metricsvelocity

How to choose a useful measure of incremental progress for your team

LaunchTomorrow

Velocity this. Velocity that. Ultimately, if you want a quantiative early warning system, you need to have good metrics. And know how to use them.

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Launch Tomorrow
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Izabelin 05-080
Poland

Email us: customersuccess@launchtomorrow.com

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