Launch Tomorrow

The root cause of launch failures? Not enough external feedback.

You can learn a lot about a new product idea by figuring out analogies customers use to understand it. If it works with movies, it will definitely work with landing pages and prototypes.

Getting boundaries right helps achieve goals and fuels a healthy creative practice. Critical for innovation.

Managing early stage risk is a critical skill for founders. Here’s a few core techniques to help you do exactly that.

There are a few key moments in the life of every high growth tech startup.

Ethical arguments aren’t effective at introducing large scale social change. The secret to achieving that lies somewhere else.

Sometimes you just need to take the leap

Do this one thing to ensure a successful extreme product launch

A couple of thoughts about covid-19, after a mild case of it, as well as updates around what is on the horizon

Positioning a product in a solution aware market goes far beyond just benefits and features. Here’s what you need to compete effectively (and how to do it).

covers how to launch in corona times, the importance of teams and quite a bit more

You can’t control in advance whether an investment will go up, down, or sideways in value. But you can choose how much you allocate, both in relative and in absolute terms.

Decisions are made in the emotional brain. If you make ’em think, you’ve pretty much lost the sale.

Proof that resonates emotionally with a customer sells. Yet when you’re starting out, you don’t have testimonials. Read more about the options you have.

If you want a breakthrough product, product and marketing experiments are how you create one.

Choosing a market or market segment defines your founder-market fit. And getting that right can make or break your future business.

The 4M framework helps determine a fast path to your market. Here’s how…

Landing pages live and die by how well they persuade. And bullets form the foundation of any persuasive message you put out there.

70% of startups fail because they try to scale up, without having verified enough of their assumptions.

How to be productive when everyone is working from home…on a brand new podcast

sunk cost: watching a bad Netflix series to the end, even though you didn’t like season 2

If there is too much irrelevant information, the easiest way to stand out is to be relevant for the person front of you. Here’s how.

Ever feel like each participant in a stakeholder meeting is from a different planet? Here’s how I’ve approached this successfully in the past.

A large part of the challenge of large companies is that they treat all errors as if they were all the same.

Word of mouth among early adopters can indicate you are ready to launch. Find out what to pay attention to and how to do it for your product.

alignment within teams more or less works. But across department boundaries…totally different story

Here are a couple of troubleshooting questions to start thinking about how aligned you are in the current remote working environment

Just because they are much more expesive to market, products that customers “should” consume have their place.

Society assumes that information is reliable. That is increasingly not true any more. Here’s the little bit I do to combat it.

There are many ways to prototype the customer experience beyond the business model canvas. Find out more about how you can do this for your business.

If I had to choose one song to inspire me in tough times as a founder, this would be it.

Here are 4 things you can influence and you do control, which you can use to measure progress–if you have been blindsided by the covid economic meltdown.

If a team really works well together, this one number will be really low under all circumstances.

While it might sound like a good idea, the data indicate otherwise when launching a new product business

Even though high growth requires you to adapt, how do you balance that with planning ahead? Here’s how I learned about the sweet spot.

It’s easy to get caught up in exciting visions of innovation that will happen at your company. But the first step is knowing how people respond to change.

Running around after individuals with a stopwatch doesn’t get you to “done” faster

Apple has always had a flair for marketing. But even in the early days, this wasn’t without its controversies.

Priorities impact a lot more than just personal productivity

Politicians love claiming they are supporting job growth and innovation. But are they really? Or does it just sound good?

First discover the outcomes your customer cares about. Then do everything else, including product discovery.

A useful way to prioritise marketing ideas, if you want to grow really fast, based on the Fishingbooker story