Sometimes you just need to take the leap

Do this one thing to ensure a successful extreme product launch

A couple of thoughts about covid-19, after a mild case of it, as well as updates around what is on the horizon

Positioning a product in a solution aware market goes far beyond just benefits and features. Here’s what you need to compete effectively (and how to do it).

covers how to launch in corona times, the importance of teams and quite a bit more

You can’t control in advance whether an investment will go up, down, or sideways in value. But you can choose how much you allocate, both in relative and in absolute terms.

Decisions are made in the emotional brain. If you make ’em think, you’ve pretty much lost the sale.

Proof that resonates emotionally with a customer sells. Yet when you’re starting out, you don’t have testimonials. Read more about the options you have.

If you want a breakthrough product, product and marketing experiments are how you create one.