Launch Tomorrow

The root cause of launch failures? Not enough external feedback.

You can learn a lot about a new product idea by figuring out analogies customers use to understand it. If it works with movies, it will definitely work with landing pages and prototypes.

Getting boundaries right helps achieve goals and fuels a healthy creative practice. Critical for innovation.

Managing early stage risk is a critical skill for founders. Here’s a few core techniques to help you do exactly that.

There are a few key moments in the life of every high growth tech startup.

Sometimes you just need to take the leap

Do this one thing to ensure a successful extreme product launch

A couple of thoughts about covid-19, after a mild case of it, as well as updates around what is on the horizon

Positioning a product in a solution aware market goes far beyond just benefits and features. Here’s what you need to compete effectively (and how to do it).

covers how to launch in corona times, the importance of teams and quite a bit more

You can’t control in advance whether an investment will go up, down, or sideways in value. But you can choose how much you allocate, both in relative and in absolute terms.

Decisions are made in the emotional brain. If you make ’em think, you’ve pretty much lost the sale.

Proof that resonates emotionally with a customer sells. Yet when you’re starting out, you don’t have testimonials. Read more about the options you have.

If you want a breakthrough product, product and marketing experiments are how you create one.

Choosing a market or market segment defines your founder-market fit. And getting that right can make or break your future business.

The 4M framework helps determine a fast path to your market. Here’s how…

Landing pages live and die by how well they persuade. And bullets form the foundation of any persuasive message you put out there.

70% of startups fail because they try to scale up, without having verified enough of their assumptions.

How to be productive when everyone is working from home…on a brand new podcast

sunk cost: watching a bad Netflix series to the end, even though you didn’t like season 2

If there is too much irrelevant information, the easiest way to stand out is to be relevant for the person front of you. Here’s how.

Word of mouth among early adopters can indicate you are ready to launch. Find out what to pay attention to and how to do it for your product.

Founders need to be young college dropouts with big ideas working in a garage to make it. What do the numbers say?

Just because they are much more expesive to market, products that customers “should” consume have their place.

Society assumes that information is reliable. That is increasingly not true any more. Here’s the little bit I do to combat it.

There are many ways to prototype the customer experience beyond the business model canvas. Find out more about how you can do this for your business.

If I had to choose one song to inspire me in tough times as a founder, this would be it.

Here are 4 things you can influence and you do control, which you can use to measure progress–if you have been blindsided by the covid economic meltdown.

While it might sound like a good idea, the data indicate otherwise when launching a new product business

Even though high growth requires you to adapt, how do you balance that with planning ahead? Here’s how I learned about the sweet spot.

It’s easy to get caught up in exciting visions of innovation that will happen at your company. But the first step is knowing how people respond to change.

Apple has always had a flair for marketing. But even in the early days, this wasn’t without its controversies.

Priorities impact a lot more than just personal productivity

Politicians love claiming they are supporting job growth and innovation. But are they really? Or does it just sound good?

First discover the outcomes your customer cares about. Then do everything else, including product discovery.

A useful way to prioritise marketing ideas, if you want to grow really fast, based on the Fishingbooker story

Culture follows structure. And structure depends on your metaphor for doing the work.

Vision drives new products. But too much vision can kill them. Where is the line? And what really happens in high-growth startups?

Great founders manage risk better than anyone else who tries. Here are 9 different ways to try surfacing your startup’s existential “company killer” risks, before you get lost in the nitty gritties.

If velocity is a lagging metric, what actually affects it in the first place?

“First they ignore you. Then they ridicule you. And then they attack you and want to burn you. And then they build monuments to you.” This is a model for building unicorns.

Digital work is hard to quantify. Here’s what I’ve picked up through the years, when agreeing to project, product, and delivery metrics for software teams.

Highly accurate estimates are critical under conditions of high uncertainty. Here’s how to get a real-world grip on them.

Not all assumptions have an equal impact on your new venture. Here’s how to explore this space in greater depth.

Velocity this. Velocity that. Ultimately, if you want a quantiative early warning system, you need to have good metrics. And know how to use them.

Plan your team’s capacity where there is a lot to get done and it all feels a bit wooly.

When you get down to first principles, you can be quite surprised how powerful and reusable they are.

If your time frames are spinning out of control, it might be due this easily overlooked subtlety

Compare the true cost of centralized control and scope planning to alternative approaches

Resource optimization at most companies is still a bit medieval.

Fix this _one_ thing, when you feel constantly weighed down by scheduling pressures and the passing of time

Global maximums are often not immediately visible, yet they are usually worth pursuing more than anything else first. Figure out how to have your company move towards the maximum velocity possible.

And map them down to practical delivery implications day-to-day performance benchmarks.