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Landing Pages for your Lean Startup

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The Latest News

Here are the traditional latest news and posts, if you are just checking in after a while:

communicationinnovationunknown unknowns

Why lack of external feedback leads to launch failure

Luke Szyrmer

The root cause of launch failures? Not enough external feedback.

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assumptionsinnovationRiskunknown unknowns

Why over 40% of startups (still) build products nobody wants

Luke Szyrmer

For years, I have struggled to articulate exactly why experiments are so valuable, despite my enthusiastically foisting them on unsuspecting founders. The scientific process makes a lot of sense in an academic research context. But…

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assumptionsinnovationRiskvizualization

The secret to breakthrough new products

Luke Szyrmer

You can learn a lot about a new product idea by figuring out analogies customers use to understand it. If it works with movies, it will definitely work with landing pages and prototypes.

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innovationpodcasts

Goal setting with creative boundaries

Luke Szyrmer

Getting boundaries right helps achieve goals and fuels a healthy creative practice. Critical for innovation.

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Growthfaster time to marketmarket risk

Your new product’s key milestones

Luke Szyrmer

There are a few key moments in the life of every high growth tech startup.

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personalunknown unknownslanding page mvp

Here’s an example of an Extreme Product Launch

Luke Szyrmer

Sometimes you just need to take the leap

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assumptionsrelease planningunknown unknownsfaster time to marketlanding page mvp

The Secret to a Successful Extreme Product Launch

Luke Szyrmer

Do this one thing to ensure a successful extreme product launch

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uncategorized

How to check if you have the “right” message, if you are in a solution-aware market

Luke Szyrmer

Positioning a product in a solution aware market goes far beyond just benefits and features. Here’s what you need to compete effectively (and how to do it).

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podcastscovidexistential risklaunchprinciples

How to launch a new product in the market successfully

Luke Szyrmer

covers how to launch in corona times, the importance of teams and quite a bit more

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assumptionsPitchlanding page mvp

Don’t Make ‘Em Think, Make ‘Em Feel

Luke Szyrmer

Decisions are made in the emotional brain. If you make ’em think, you’ve pretty much lost the sale.

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innovationPitchlanding page mvpmessage

21 Different Ways To Prove Your Case, Even Though You Don’t Have A Product or Customer Yet

Luke Szyrmer

Proof that resonates emotionally with a customer sells. Yet when you’re starting out, you don’t have testimonials. Read more about the options you have.

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assumptionsinnovationRiskunknown unknowns

How Many Experiments Do I Need To Run?

Luke Szyrmer

If you want a breakthrough product, product and marketing experiments are how you create one.

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assumptionsinnovationRiskunknown unknownscase studyfounder market fithero canvasmarket riskprinciplesprioritization

Why the Launch Tomorrow process actually works

Luke Szyrmer

Vinay did a great job pushing me for details with a healthy skepticism to what I was saying. This dynamic turned or conversation into a good interview, highlighting on the ins and outs of the…

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assumptionsinnovationRiskunknown unknownsfoundersmarket riskproduct market fit

Why Founder Market Fit Matters…A Lot

Luke Szyrmer

Choosing a market or market segment defines your founder-market fit. And getting that right can make or break your future business.

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assumptionsinnovationmetricsrelease planningmarket risktesting

Ah, You Got Me… (The 4M framework)

Luke Szyrmer

The 4M framework helps determine a fast path to your market. Here’s how…

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innovationPitch

How To Pitch A Product’s Benefits, Without Sounding Like A Hype Windbag

Luke Szyrmer

Landing pages live and die by how well they persuade. And bullets form the foundation of any persuasive message you put out there.

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landing page MVPstartuptools for founders

How To Prove You’re Not “Information Harvesting”

Luke Szyrmer

Just wanted to privately share some tactics to help you counter Google’s aversion to opt-ins in your landing page MVP. It’s hard enough getting a startup idea off the ground, to have to deal with…

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assumptionsRiskcase studyplanning

How Intel wrote a business plan without committing to one

Luke Szyrmer

70% of startups fail because they try to scale up, without having verified enough of their assumptions.

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assumptionscase studyfind peopleinnovationstartupstoriesattentionrelevance

Win the fight for attention by communicating with relevance

Luke Szyrmer

If there is too much irrelevant information, the easiest way to stand out is to be relevant for the person front of you. Here’s how.

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assumptionsmetricsmodellingfaster time to marketgrowthlaunch

Why early stage virality can indicate product readiness

Luke Szyrmer

Word of mouth among early adopters can indicate you are ready to launch. Find out what to pay attention to and how to do it for your product.

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assumptionsinnovationmarket risk

Kinda Disproved: the myth of the startup garage

Luke Szyrmer

Founders need to be young college dropouts with big ideas working in a garage to make it. What do the numbers say?

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uncategorizedminimum viable productproduct market fit

How to balance working on growth with searching for product-market fit

LaunchTomorrow

Here’s Marc Andreesen’s take in the original article which coined the term “product-market fit”: The only thing that matters is getting to product/market fit.Product/market fit means being in a good market with a product that…

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innovation

How to handle “should have” offers in your buyer journey

Luke Szyrmer

Just because they are much more expesive to market, products that customers “should” consume have their place.

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personal

Why checking your sources matters

Luke Szyrmer

Society assumes that information is reliable. That is increasingly not true any more. Here’s the little bit I do to combat it.

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assumptionsrelease planning

How your business can use Forms to deliver a unique customer experience

Luke Szyrmer

There are many ways to prototype the customer experience beyond the business model canvas. Find out more about how you can do this for your business.

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innovationpersonalrelease planningstorysystemic

What songs are in your personal soundtrack?

Luke Szyrmer

If I had to choose one song to inspire me in tough times as a founder, this would be it.

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assumptionsinnovationmetricsrelease planningunknown unknownscovidfaster time to marketnumbers

How to pivot your business during lockdown

Luke Szyrmer

Here are 4 things you can influence and you do control, which you can use to measure progress–if you have been blindsided by the covid economic meltdown.

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innovationrelease planningstealth

Disproved: Stealth mode helps me crush my competition starting from day one

Luke Szyrmer

While it might sound like a good idea, the data indicate otherwise when launching a new product business

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assumptionsinnovationtesting

Why improving requires change

Luke Szyrmer

It’s easy to get caught up in exciting visions of innovation that will happen at your company. But the first step is knowing how people respond to change.

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innovationrelease planninglaunch

How the infamous 1984 Apple launch commercial was canned…almost

Luke Szyrmer

Apple has always had a flair for marketing. But even in the early days, this wasn’t without its controversies.

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innovationeconomic impactgrowthsystemic

Disproved: Politcians claim entrepreneurship is the economy’s job growth engine

Luke Szyrmer

Politicians love claiming they are supporting job growth and innovation. But are they really? Or does it just sound good?

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assumptionsmetrics

Are you overmarketing your product?

Luke Szyrmer

In his confessional expose, Ramit Sethi (@ramit) publically admitted and explained why he killed a $2mln product. It seemed to be doing well on the surface. There were hundreds of meetups around the world. People…

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assumptionsinnovationmetrics

Why outcome discovery trumps product discovery

Luke Szyrmer

First discover the outcomes your customer cares about. Then do everything else, including product discovery.

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innovationmetricscase studyfaster time to marketgrowth

How to grow your new venture 10% week after week after week

Luke Szyrmer

A useful way to prioritise marketing ideas, if you want to grow really fast, based on the Fishingbooker story

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uncategorized

Disproved: Most successful products are launched exactly the way they are envisioned

LaunchTomorrow

Vision drives new products. But too much vision can kill them. Where is the line? And what really happens in high-growth startups?

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uncategorized

How to identify your riskiest assumption

LaunchTomorrow

Great founders manage risk better than anyone else who tries. Here are 9 different ways to try surfacing your startup’s existential “company killer” risks, before you get lost in the nitty gritties.

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uncategorized

Why your riskiest assumption is a great place to start with any new product or idea

LaunchTomorrow

“First they ignore you. Then they ridicule you. And then they attack you and want to burn you. And then they build monuments to you.” This is a model for building unicorns.

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metrics

6 traps when choosing operational metrics for software or digital teams

LaunchTomorrow

Digital work is hard to quantify. Here’s what I’ve picked up through the years, when agreeing to project, product, and delivery metrics for software teams.

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metrics

4 approaches to track your assumptions, when starting to work on a new business idea

LaunchTomorrow

Not all assumptions have an equal impact on your new venture. Here’s how to explore this space in greater depth.

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velocity

Why estimating cognitive effort simplifies knowledge work

LaunchTomorrow

Plan your team’s capacity where there is a lot to get done and it all feels a bit wooly.

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velocity

How to resource projects and products–optimizing for elapsed time, motivated teams, and budget

LaunchTomorrow

Compare the true cost of centralized control and scope planning to alternative approaches

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velocity

How to determine if systemic factors slow down your teams’ velocity

LaunchTomorrow

Global maximums are often not immediately visible, yet they are usually worth pursuing more than anything else first. Figure out how to have your company move towards the maximum velocity possible.

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prioritiesstoriesvelocityfaster time to market

The one thing Steve Jobs did that turned around Apple

LaunchTomorrow

After a nasty battle with Apple shareholders, Steve Jobs, then the original founding CEO, was ousted. He went on to create NeXt computers (later acquired by Disney). In the meantime, Apple drifted as a company….

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velocity

How to derive expected velocity from strategic dates

LaunchTomorrow

And map them down to practical delivery implications day-to-day performance benchmarks.

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velocity

How to analyze the impact of velocity on your release date

LaunchTomorrow

Dates have a significant implication for the rollout across the company and existing client base. Figure out how much your velocity is impacting those dates.

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metricsuncategorized

How to use metrics to manage delivery with a human touch

LaunchTomorrow

Use metrics to help everyone aim for self-accountability, while ensuring consistently high yet achieveable output levels.

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velocity

Why delivery velocity is a broken metric

LaunchTomorrow

Traditional project management and cost accounting may be causing us to mis-measure and suboptimize delivery velocity.

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experimentsfind peopletools for founders

How to create an actionable client profile

LaunchTomorrow

Daniel Day Lewis, method acting maestro He’s the first man to ever win three Oscars. Daniel Day Lewis, that is. For the entire filming of My Left Foot, he didn’t leave his wheelchair, sound coherent, or even…

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landing page MVPprioritiesuncategorizedCAClinkspagerankseotraffic

SEO, PageRank, and the Landing Page MVP

LaunchTomorrow

Quicksand for online marketing newbies Here is a question that I got from a member of my audience: “How to improve page rank of my landing page MVP?” So the question relates to the algorithm Google uses…

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landing page MVPminimum viable product

What is a minimum viable product anyway

LaunchTomorrow

Some people think MVPs need to be minimal. Some people think they must be viable. Others are misled into thinking they need to have a (beta) product. Bah. MVP means running an experiment. Find out how…

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case studyexperimentsextreme product launchlanding page MVPminimum viable productstoriesdrew houstondropboxexplainer videolean startupvideo

Dropbox explainer video? You’re missing most of their Lean Startup story…

LaunchTomorrow
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case studylanding pagecringecringeworthy

9 cringeworthy landing pages of multi-billion dollar tech giants

LaunchTomorrow

Prototype before Google Here are a few homepages of today’s tech giants from their early days. The homepages serve as a poignant reminder of the fact that it’s better to launch as quickly as possible when you…

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case studyexperimentslanding page MVP

Empty pocket testing by Buffer

LaunchTomorrow

Tweet or Posts on a social media at a pre-defined schedule The following are a number of Lean Startup validation case studies. Some will already be well known; some will be completely unknown. A lot…

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experimentsstartup

Lean Startup 101

LaunchTomorrow

Focused learning is the fastest way to validate a product idea. Lean Startup is based on the scientific process, albeit more business focused, focused on learning fast when you know little. It’s the fastest known way to validate…

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experimentsstartup

The 80/20 of Lean Startup

LaunchTomorrow

80% of results from 20% of the resources Remember the 80/20 rule? You get 80% of the results from 20% of the inputs. Well, 80% of the results from using Lean Startup come from running experiments,…

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conversion rateextreme product launchmarketingminimum viable productstartup

How Early Can You Launch?

LaunchTomorrow

The main thing about launches that I’ve realized is that people put way too much emphasis on them. They end up focussing too much on a one-off event, rather than on building a successful business….

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extreme product launch

Business Benefits Of Extreme Product Launches

LaunchTomorrow

Even though an extreme product launch may sound like a new idea, it’s just a name for something already happening on a wide scale. There are many sites which promote selling a product before you…

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experimentsmarketingstartupfaster time to marketminimum viable product

A Minimum Viable Product Helps You Release Earlier

LaunchTomorrow

When releasing a new product, the first step is to get a minimum viable product (MVP) released. The minimum viable product encompasses the essence of the Lean Startup ethos. An MVP helps go through one…

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extreme product launch

Why Extreme Product Launches Are Different

LaunchTomorrow

In a traditional marketing “hard launch”, you build up to a crescendo. The whole market trembles with excitement for the minute your product comes out, pulls out their credit card, and buys. You make 7…

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manage risksmarketing

What Your Product Messaging is Up Against

LaunchTomorrow

Since Apple was founded, a number of big changes have swept the technology world. Your clients live in a very different world. As a result, you market in a different environment. If you’re a technology…

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