covers how to launch in corona times, the importance of teams and quite a bit more

You can’t control in advance whether an investment will go up, down, or sideways in value. But you can choose how much you allocate, both in relative and in absolute terms.

Decisions are made in the emotional brain. If you make ’em think, you’ve pretty much lost the sale.

Proof that resonates emotionally with a customer sells. Yet when you’re starting out, you don’t have testimonials. Read more about the options you have.

If you want a breakthrough product, product and marketing experiments are how you create one.

Choosing a market or market segment defines your founder-market fit. And getting that right can make or break your future business.

The 4M framework helps determine a fast path to your market. Here’s how…

Landing pages live and die by how well they persuade. And bullets form the foundation of any persuasive message you put out there.