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How To Prove You’re Not “Information Harvesting”

August 14, 2020 by Luke Szyrmer Leave a Comment

Just wanted to privately share some tactics to help you counter Google’s aversion to opt-ins in your landing page MVP. It’s hard enough getting a startup idea off the ground, to have to deal with arbitrary Google Adwords funny business.

If you are using the Launch Tomorrow process, email addresses have always been seen as “currency”. Emails are something valuable a prospect can give you to indicate that they really need the product you want to offer. Moreover, when selling online, you need email opt-ins to establish a relationship. In order to contact your prospect, you need an email address.

Google disagrees–kinda. One of the quickest ways to get on Google’s bad side is what they’ve dubbed “information harvesting”. How’s that for a “made up” problem?

Filed Under: landing page MVP, startup, tools for founders

SEO, PageRank, and the Landing Page MVP

July 9, 2016 by LaunchTomorrow Leave a Comment

Landing Page MVP launch tomorrow

What is a minimum viable product anyway

April 9, 2016 by LaunchTomorrow Leave a Comment

Some people think MVPs need to be minimal. Some people think they must be viable. Others are misled into thinking they need to have a (beta) product.

Bah.

MVP means running an experiment. Find out how to do that with Launch Tomorrow.

<< Help Yo' Friends

Filed Under: landing page MVP, minimum viable product

Dropbox explainer video? You’re missing most of their Lean Startup story…

March 21, 2016 by LaunchTomorrow 1 Comment

Drew Houston launch tomorrow
<< Help Yo' Friends

Filed Under: case study, experiments, extreme product launch, landing page MVP, minimum viable product, stories Tagged With: drew houston, dropbox, explainer video, lean startup, video

Mapping customer development to stories on your landing page

March 8, 2016 by LaunchTomorrow Leave a Comment

Riemer on Story Structure from Tara Loomis on Vimeo.

<< Help Yo' Friends

Filed Under: landing page, landing page MVP, marketing, stories Tagged With: customer development

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    Luke Szyrmer is an innovation and remote work expert. He’s the bestselling author of #1 bestseller Launch Tomorrow. He mentors early stage tech founders and innovators in established companies. Read More…

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