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Goal setting with creative boundaries

January 15, 2021 by Luke Szyrmer Leave a Comment

Recently I appeared on the marketing mindset internet radio show. It’s hosted by Marie Mason and it airs at 6pm EST. There aren’t many shows that drill down into this really important connection. In fact, like my friend Rob Drummond likes to say with respect to small businesses: almost every business problem is often rooted in a personal one.

 walkway

Filed Under: innovation, podcasts

Let’s talk about risk

December 18, 2020 by Luke Szyrmer Leave a Comment

Earlier this week, I was on the Yeukai Business Show talking about risk management in the context of startups. Yeukai was a great discussion partner, and pulled a lot of stories out of me. This is probably the more “storified” version of my work on risk management and experiments. As someone who spent 15+ years in financial markets and now almost 10 on innovation, I wanted to share the key learnings.

Filed Under: assumptions, Estimation, podcasts, unknown unknowns Tagged With: existential risk, market risk, process risk

What’s cookin’ for Launch Tomorrow

November 6, 2020 by Luke Szyrmer Leave a Comment

This week I have a few updates to share. I think the main one is that it looks like my immediate family and I are recovering from covid-19. We don't really now how we got it, despite largely working from home in the last month or so. But in our case it kind of passed like a nasty flu and it seems to be kind of running in the background, too, even still. The testing took a long time, due to major spike in cases domestically here, so by the time I was certain we had it, the symptoms were disappearing.

I'm writing this to primarily just reassure everyone that this is a real thing, real people do get it, and there are varying levels of complications…so avoid it if you can. At the same time, I find it easier to have a more sanguine and less fear-tinged view of the pandemic, knowing how it ran its course in my personal context. It's not fun, especially in the early days of confirming you have it, as you know it can develop in any direction. But if you live, you have antibodies for this strain of the virus. If anyone wants to talk about having covid or dealing with it from a practical perspective, just drop me a line.

Filed Under: innovation, personal, podcasts, vizualization

How to launch a new product in the market successfully

October 24, 2020 by Luke Szyrmer Leave a Comment

This week my main update is that I had an appearance on the Startup Playground Podcast, as part of season 2 which he is calling the #CasualUndistancingTalks. The host Elvis (great name) and I had an in-depth chat. We mostly covered mindset about launching new products, and how to think about it, especially now during the pandemic. As well as the importance of teams and teamwork.

I had a lot of fun, and for some reason a lot of the examples were around mp3 players (remember those) and the launch of the original iPod. Makes sense, since we’re both podcasters. 🙂

Filed Under: podcasts Tagged With: covid, existential risk, launch, principles

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  • About Luke

    Luke Szyrmer is an innovation and remote work expert. He’s the bestselling author of #1 bestseller Launch Tomorrow. He mentors early stage tech founders and innovators in established companies. Read More…

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