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The Secret to a Successful Extreme Product Launch

November 20, 2020 by Luke Szyrmer Leave a Comment

If you could only do one thing before you launch, what would it be? I know what I would do.

It's simple. It takes a few hours tops, to make it worthwhile. It's inexpensive, affordable even for a threadbare entrepreneur.

Senior caucasian man holding blank empty banner covering mouth with hand, shocked and afraid for mistake. surprised expression

Filed Under: assumptions, release planning, unknown unknowns Tagged With: faster time to market, landing page mvp

How to budget for innovation

October 16, 2020 by Luke Szyrmer Leave a Comment

This week I just wanted to draw your attention to an old article on Harvard Business Review about budgeting in established companies for innovation.

Here, on average, is what they estimated they were currently spending: 85% of their resources on day-to-day operations 5% on incremental improvements that produced faster, cheaper, better sameness 5% on small sustaining innovations 5% on big, disruptive innovations When we asked the managers what a better proportion might be, their answers were: 75% on day-to-day operations 5% on incremental improvements 10% on sustaining innovations 10% on big, disruptive innovations.

Personally, I find this intuitive, because of asset allocation is part of my background in finance. In situations of partial randomness, like in the financial markets, the amount you allocate defines your expose to particular risks and profit drivers.

Filed Under: assumptions, innovation, release planning, Risk Tagged With: market risk, process risk

Ah, You Got Me… (The 4M framework)

August 27, 2020 by Luke Szyrmer Leave a Comment

Ketchup, chips, and chlorine.

Filed Under: assumptions, innovation, metrics, release planning Tagged With: market risk, testing

How your business can use Forms to deliver a unique customer experience

May 8, 2020 by Luke Szyrmer Leave a Comment

There are a number of ways to think about designing a business. There is the traditional business plan, which is defined up front and then used as an accountability mechanism. There is the business model canvas, where things are mapped out and tested one by one, until you get to a decent and self-sustaining business.

Filed Under: assumptions, release planning

What songs are in your personal soundtrack?

April 30, 2020 by Luke Szyrmer Leave a Comment

While fiddling around during the lockdown, I decided put together a Spotify playlist of songs I like, and that I found inspiring as a founder. Even though I have a reasonably eclectic taste in music, my roots will always be in rock. Rock and 80s hair metal were the audio backdrop to my mis-spent teenage years.

Just to call it out explicitly, I’m not really a fan of Gary Vaynerchuck “hustle” or Grant Cardone’s “massive action”. Being deliberate first matters (to me) a lot more, so you don’t fritter away lots of pointless energy. By nature, I’m more of a systematic strategist, which I think appeals to the deep tech founders I enjoy working with.

The theme song of my entrepreneurial style

In my own case…

If there was a theme song for my own style of new product development, it would probably be “Learning to Fly” by Pink Floyd.

Learning to Fly was released and massively popular right when I was still a pre-teen. You couldn’t not hear it on the radio for a period of a few months. It was the first time I was away from my parents for a few months, living abroad in Montreal with my family to pick up French. I had autonomy to explore and learn in a completely foreign environment. Safely.

Filed Under: innovation, personal, release planning Tagged With: story, systemic

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  • About Luke

    Luke Szyrmer is an innovation and remote work expert. He’s the bestselling author of #1 bestseller Launch Tomorrow. He mentors early stage tech founders and innovators in established companies. Read More…

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