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The secret to breakthrough new products

January 22, 2021 by Luke Szyrmer Leave a Comment

As humans we are creatures of analogy and association. This matters a lot, when creating a new product. The movie industry is a good place to explain it. The movie business has high risks, high rewards if done right, and lots of data on outcomes.

Filed Under: assumptions, innovation, Risk, vizualization

What’s cookin’ for Launch Tomorrow

November 6, 2020 by Luke Szyrmer Leave a Comment

This week I have a few updates to share. I think the main one is that it looks like my immediate family and I are recovering from covid-19. We don't really now how we got it, despite largely working from home in the last month or so. But in our case it kind of passed like a nasty flu and it seems to be kind of running in the background, too, even still. The testing took a long time, due to major spike in cases domestically here, so by the time I was certain we had it, the symptoms were disappearing.

I'm writing this to primarily just reassure everyone that this is a real thing, real people do get it, and there are varying levels of complications…so avoid it if you can. At the same time, I find it easier to have a more sanguine and less fear-tinged view of the pandemic, knowing how it ran its course in my personal context. It's not fun, especially in the early days of confirming you have it, as you know it can develop in any direction. But if you live, you have antibodies for this strain of the virus. If anyone wants to talk about having covid or dealing with it from a practical perspective, just drop me a line.

Filed Under: innovation, personal, podcasts, vizualization

How to simplify a complicated process, so that even a 2.5 year old would understand it

October 2, 2019 by LaunchTomorrow Leave a Comment

A few years ago, we had a significant challenge with our 2 year old daughter. Morning and evening routines were an uphill battle every day. Getting out the door to her childminder quickly enough to make my first meeting in the morning was often a drawn out battle of wills.

It was clear she wanted to collaborate and appease us as parents. But she didn’t understand what we expected of her. Moreover, her brain development still seemed to behind. The neocortex doesn’t kick into overdrive growth until later. She was also awash hormones, which is completely normal for this age. This caused the temper tantrums typical for a two year year old. They’re called “terrible twos” for a reason. We were also frustrated as parents, and we didn’t know how to help her. Fundamentally, this was an issue of her feeling overwhelmed. And unable to sort out what’s important from what isn’t.

In a professional context, visualization works really well to help stop overwhelm. Whether to map out a business process, plan a large scale software system, or figure out a business model, it helps to have everyone involved “brain dump” onto post-its. And then to organize them. This approach unleashes a lot of latent creativity. Plus it helps front-load difficult discussions. You find out really quickly what the major challenges are with a new initiative.

Filed Under: case study, stories, tools for founders, vizualization Tagged With: eventstorm, lean value stream map, personal story

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  • About Luke

    Luke Szyrmer is an innovation and remote work expert. He’s the bestselling author of #1 bestseller Launch Tomorrow. He mentors early stage tech founders and innovators in established companies. Read More…

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