Even if you tried following Mark Zuckerberg’s super secret checklist for how to create a online yearbook social network at Harvard today, you’d be laughed off campus before you’d build the next Facebook. Every startup is different. Every market is different. And business context matters.
Startup ReBooted is a short-term relaunching service, where I help you think through, re-validate, and relaunch your shit. Pronto.
Organize your validation process. De-risk your startup. Focus on what rocks your startup right now. With Startup ReBooted, you learn and execute, in order to rapidly validate the business model around your product.
You only need to move quickly with respect to the few things that matter (not everything under the sun).
In fact, it usually boils down to one bottleneck.Once we identify that bottleneck together, I help you construct tests to clear it. Without that, you’ll fall prey to your pulsating sense of urgency, high energy levels, and ability to deliver by working on meaningless trivia.
If you apply for Startup ReBooted, there are 3 possible business outcomes at this point:
1. you’ll have enough validation to approach accelerators and angels for additional funding (after having identified a fantastic opportunity and having a product that already works)
2. you will create and execute a learning roadmap. It will be prioritized, to get you to that point as quickly as possible, as well as experience applying lean tools like customer development
3. you will have proven that your idea won’t work in its current form using data, giving you the option to abandon or pivot (without having wasted loads of money or time)
And you won’t be drifting…and embarrassed that you’re not growing…
Here’s how Startup ReBooted works
Startup ReBooted is a coaching program to help you apply the Launch Tomorrow toolset to your business. It’s simple:
- 3 lunches
- 2 evenings
- 1 goal
You choose the goal. You can change it later if you’ve collected enough data to suggest a different direction is better. I will help you apply the glossy theory you’re reading about everywhere–to your particular situation.
You also get an another pair of eyes on your business, an 20+ year experienced veteran of FinTech. With technical, product, and validation expertise.
If you have the budget, we can also dip into Google Adwords, Facebook, or other pay-per-click tools to help speed up your learning curve. The real learning required for most startups relates to their customers and their markets, and you need to get your feet wet quickly so you don’t feel like you’re drowning like Nikki from 99 dresses.
Here’s what you’ll get as a result of Startup ReBooted
At the end of Startup ReBooted, you will earn clarity you don’t have now. You will be able to action what matters, while still learning what you haven’t discovered yet.
- De-risk your startup by running tests around risk hot spots that you identify in your company, regardless of where you are in your current startup adventure
- Work with a world-class expert at smoke testing, one who wrote the book on landing page smoke testing…literally!
- Get your product into as many hands as possible, and get on the fastest route to big impact
- Keep your customer acquisition costs down via structured and systematic channel testing, since there are too many options with marketing–and most of them won’t work for you
- Improve your product’s relevance to one or more market segments, since deep relevance ultimately trumps cheap clickbait headlines in the era of post-truth marketing
- Refine your product vision using actual market data from specific segments you’ll want to target
- Move beyond indecisive customers who ping pong on important purchasing decisions, even ones their life depended on it
- Gather operational intelligence which will drive your product development forwards
In any case, you will have a clear “lay of the land”. Where the pitfalls and booby traps are. Whether or not your product makes sense. Whether your marketing strategy is likely to work.
Proof that Startup ReBooted Works
It’s important to know that Startup ReBooted will work for you. Here is some feedback from my previous clients:
“I came to my [first] meeting with Luke with a set of assumptions and some product screenshots. Luke helped me tremendously by probing the very fundamental elements that uphold my product. He gave me actionable feedback to pursue–right in that first meeting– which is to sell my initial product offering as a customized solution. If you need someone that would push you in the right direction and provide you real feedback that you need (and not necessary the feedback that you expect to hear) then I recommend working with Luke.”
–Ramzi, software startup founder
I can’t guarantee availability, and my prices do go up if I start running really low. So take action now to lock in this ridiculously low price (prices excluding VAT):
The No Jelly Belly Guarantee
At this stage, nobody can guarantee your idea will be a success in its current form. If they do, you might have some concerns…
You need reliable data, in order to prove that it will. And until you have it, nobody can say for sure. This is the only way you’ll get rid of the nervous pit your stomach. That “jelly belly” feeling.
It’s in your interests to be skeptical. You have months or years of your life on the line. Nikki spent 4 years on 99 dresses. It took Getwear 6 years. You owe it it to yourself to prove that this idea will work, before you take the plunge. Especially if you are thinking of throwing lots of money at it, too.
For the Startup ReBooted mentoring service, if you aren’t happy and you can prove you followed at least 85% of my advice but didn’t achieve your goal, you get 100% of your money back. If you still have that “jelly belly” feeling after you’ve taken action on my recommendations, you get 100% of your money back.
To be clear, I am not selling you generic information with this service. I’m selling you customised learning relative to the result you want to achieve. If we can’t agree on the result you want up front within two weeks, also I return 100% of your money.