About Launch Tomorrow
Luke Szyrmer got started by trying a number of side gigs, while working full-time in software. Even though the ideas had mixed success, he finally decided to test out the idea for a book about landing page testing, before writing and publishing it. It turned out there was unmet demand for such a product at the time.
He then kept refining and perfecting and polishing it, as a way to avoid facing yet another mis-step. Yet when he finished editing it and launched it on a larger scale, he became the #1 bestselling author of Launch Tomorrow, a book about early stage landing page testing using the Launch Tomorrow triangle.
For a number of years, he was involved with Lean Startup Circle London, Europe’s largest meetup devoted to the topic. At the meetup he co-organized
- biweekly #LeanCoffee events
- in-depth training on a variety of topics including customer development, formulating experiments, retrofitting Lean Startup onto existing companies.
- get-togethers with Lean and innovation authors and thought leaders like Alex Osterwalder, Ash Maurya, Jeff Gothelf, Tristan Kromer, Trevor Owens, Justin Wilcox, Dave Gray and many others
- A few rounds of Lean Startup Machine, the world-famous workshop to learn how to rapidly validate product ideas
Largely, Luke wanted help innovators avoid mistakes, risks, or expensive assumptions that could have been identified using the appropriate early stage testing.
While active at the meetup, he developed the Hero Canvas, a tool to help innovators empathize quickly with potential prospects as well as figure out how to reach them and what to say.
Based on his childhood interest in role-playing games, insights gleaned from paid advertising and landing page testing, as well as using design thinking to dive deep into the drivers and mechanics of buyer decision making, the Hero Canvas creates a strong cushion of safety around any new product or offering for a market.
Before leaving full time employment, he ran a software product development team of around 30–fully remotely. He is currently writing Align Remotely about that experience of herding online cats, to help leaders, teams, and companies find their feet during the coronavirus pandemic.
He has gone on to mentors early stage tech founders and innovators in established companies. Now he works with companies via in-depth online and offline design thinking workshops:
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