Word of mouth among early adopters can indicate you are ready to launch. Find out what to pay attention to and how to do it for your product.

Founders need to be young college dropouts with big ideas working in a garage to make it. What do the numbers say?

Just because they are much more expesive to market, products that customers “should” consume have their place.

There are many ways to prototype the customer experience beyond the business model canvas. Find out more about how you can do this for your business.

If I had to choose one song to inspire me in tough times as a founder, this would be it.

While it might sound like a good idea, the data indicate otherwise when launching a new product business

Even though high growth requires you to adapt, how do you balance that with planning ahead? Here’s how I learned about the sweet spot.

It’s easy to get caught up in exciting visions of innovation that will happen at your company. But the first step is knowing how people respond to change.

Apple has always had a flair for marketing. But even in the early days, this wasn’t without its controversies.