Here is the latest content to help established companies successfully introduce new products. Useful for executives, intrapreneurs, and product strategy decision-makers.
Here’s Marc Andreesen’s take in the original article which coined the term “product-market fit”: The only thing that matters is getting to product/market fit.Product/market fit means being in a good market with a product that...
There are many ways to prototype the customer experience beyond the business model canvas. Find out more about how you can do this for your business.
While it might sound like a good idea, the data indicate otherwise when launching a new product business
Apple has always had a flair for marketing. But even in the early days, this wasn’t without its controversies.
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