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Corporate innovator content

Here is the latest content to help established companies successfully introduce new products. Useful for executives, intrapreneurs, and product strategy decision-makers.

assumptionsmetricsmodellingfaster time to marketgrowthlaunch

Why early stage virality can indicate product readiness

Luke Szyrmer

Word of mouth among early adopters can indicate you are ready to launch. Find out what to pay attention to and how to do it for your product.

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assumptionsinnovationmarket risk

Kinda Disproved: the myth of the startup garage

Luke Szyrmer

Founders need to be young college dropouts with big ideas working in a garage to make it. What do the numbers say?

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uncategorizedminimum viable productproduct market fit

How to balance working on growth with searching for product-market fit

LaunchTomorrow

Here’s Marc Andreesen’s take in the original article which coined the term “product-market fit”: The only thing that matters is getting to product/market fit.Product/market fit means being in a good market with a product that...

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innovation

How to handle “should have” offers in your buyer journey

Luke Szyrmer

Just because they are much more expesive to market, products that customers “should” consume have their place.

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assumptionsrelease planning

How your business can use Forms to deliver a unique customer experience

Luke Szyrmer

There are many ways to prototype the customer experience beyond the business model canvas. Find out more about how you can do this for your business.

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innovationpersonalrelease planningstorysystemic

What songs are in your personal soundtrack?

Luke Szyrmer

If I had to choose one song to inspire me in tough times as a founder, this would be it.

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innovationrelease planningstealth

Disproved: Stealth mode helps me crush my competition starting from day one

Luke Szyrmer

While it might sound like a good idea, the data indicate otherwise when launching a new product business

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assumptionsinnovationtesting

Why improving requires change

Luke Szyrmer

It’s easy to get caught up in exciting visions of innovation that will happen at your company. But the first step is knowing how people respond to change.

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innovationrelease planninglaunch

How the infamous 1984 Apple launch commercial was canned…almost

Luke Szyrmer

Apple has always had a flair for marketing. But even in the early days, this wasn’t without its controversies.

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innovationeconomic impactgrowthsystemic

Disproved: Politcians claim entrepreneurship is the economy’s job growth engine

Luke Szyrmer

Politicians love claiming they are supporting job growth and innovation. But are they really? Or does it just sound good?

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