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Landing Pages for your Lean Startup

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Startup content

Here is the latest content around getting your product to the market effectively.

Growthfaster time to marketmarket risk

Your new product’s key milestones

Luke Szyrmer

There are a few key moments in the life of every high growth tech startup.

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Here’s an example of an Extreme Product Launch

Luke Szyrmer

Sometimes you just need to take the leap

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21 Different Ways To Prove Your Case, Even Though You Don’t Have A Product or Customer Yet

Luke Szyrmer

Proof that resonates emotionally with a customer sells. Yet when you’re starting out, you don’t have testimonials. Read more about the options you have.

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How Many Experiments Do I Need To Run?

Luke Szyrmer

If you want a breakthrough product, product and marketing experiments are how you create one.

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Why Founder Market Fit Matters…A Lot

Luke Szyrmer

Choosing a market or market segment defines your founder-market fit. And getting that right can make or break your future business.

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How To Prove You’re Not “Information Harvesting”

Luke Szyrmer

Just wanted to privately share some tactics to help you counter Google’s aversion to opt-ins in your landing page MVP. It’s hard enough getting a startup idea off the ground, to have to deal with...

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How Intel wrote a business plan without committing to one

Luke Szyrmer

70% of startups fail because they try to scale up, without having verified enough of their assumptions.

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Win the fight for attention by communicating with relevance

Luke Szyrmer

If there is too much irrelevant information, the easiest way to stand out is to be relevant for the person front of you. Here’s how.

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Why early stage virality can indicate product readiness

Luke Szyrmer

Word of mouth among early adopters can indicate you are ready to launch. Find out what to pay attention to and how to do it for your product.

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assumptionsinnovationmarket risk

Kinda Disproved: the myth of the startup garage

Luke Szyrmer

Founders need to be young college dropouts with big ideas working in a garage to make it. What do the numbers say?

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