Startup content

If there is too much irrelevant information, the easiest way to stand out is to be relevant for the person front of you. Here’s how.

Word of mouth among early adopters can indicate you are ready to launch. Find out what to pay attention to and how to do it for your product.

alignment within teams more or less works. But across department boundaries…totally different story

Founders need to be young college dropouts with big ideas working in a garage to make it. What do the numbers say?

Just because they are much more expesive to market, products that customers “should” consume have their place.

Society assumes that information is reliable. That is increasingly not true any more. Here’s the little bit I do to combat it.

There are many ways to prototype the customer experience beyond the business model canvas. Find out more about how you can do this for your business.

If I had to choose one song to inspire me in tough times as a founder, this would be it.

Here are 4 things you can influence and you do control, which you can use to measure progress–if you have been blindsided by the covid economic meltdown.