Startup content

Proof that resonates emotionally with a customer sells. Yet when you’re starting out, you don’t have testimonials. Read more about the options you have.

If you want a breakthrough product, product and marketing experiments are how you create one.

Choosing a market or market segment defines your founder-market fit. And getting that right can make or break your future business.

70% of startups fail because they try to scale up, without having verified enough of their assumptions.

How to be productive when everyone is working from home…on a brand new podcast

If there is too much irrelevant information, the easiest way to stand out is to be relevant for the person front of you. Here’s how.

Word of mouth among early adopters can indicate you are ready to launch. Find out what to pay attention to and how to do it for your product.

alignment within teams more or less works. But across department boundaries…totally different story

Founders need to be young college dropouts with big ideas working in a garage to make it. What do the numbers say?