When releasing a new product, the first step is to find product customer fit quickly. The minimum viable product (MVP) encompasses the essence of the Lean Startup ethos. An MVP helps go through one cycle of the Build-Measure-Learn loop. Lean Startup author Eric Reis warns “Customers don’t care how long something takes to build. They only care if it serves their needs.”
You also need to choose a specific customer, in order to address a customer’s specific need. The main goal of an MVP is to learn about the customer and the market. You want to validate or reject your hypotheses. Once you know what your market wants, you are in a completely different position.