Don’t Make ‘Em Think, Make ‘Em Feel

Banging your head against a wall?






Well, that's your prospects' experience, when they hop onto a landing page that doesn't direct their next step.

Don't make them think.

It really needs to be obvious, even from 10 feet away.

Answer the questions they have, even before they know they need ask them.

  • What button do I press?
  • What am I buying exactly?
  • Why is this a good idea for me right now?


A solution.

Relax, it's easy.

See, friction doesn't occur on the landing page. It occurs in the mind of the prospect.

How do they feel when they see your landing page? Because decisions are made in the emotional brain. If you make 'em think, you've pretty much lost the sale.

To get more, there's only one resource worth reaching for.

That's Launch Tomorrow. Inside, you'll get the low down on what actually matters, when putting up a landing page MVP.

21 Different Ways To Prove Your Case, Even Though You Don’t Have A Product or Customer Yet

As late heavy hitter Gary Bencivenga says:

Almost everyone in the world, in every field of human endeavor, is desperately searching for someone to believe in. Be that person and you can write your own ticket. Belief is today’s most overlooked yet most powerful key to boosting response to any ad, in any medium. Harness it and you unleash the core atomic power for exploding response.

Most prospects want to believe the claims you make in a landing page, yet the claims challenge their world-view and the status quo. You need proof, ideally proof that resonates emotionally, in order to get them to take action.

If you want to know what types of proof you can use, I’ve got your back. Launch Tomorrow includes 38 different types of proof you can include on your landing page.

You can get a copy over here:

To be crystal clear, 21 different types of proof don’t require you to even even have a customer, much less a success story.

Even on a landing page MVP, it all comes down to knowing how to present your product.