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Here’s an example of an Extreme Product Launch

November 26, 2020 by Luke Szyrmer Leave a Comment

Extreme product launches are focused on getting you to that first sale as quickly as possible. By figuring out what works on a business level, you can then proceed to with the business growth because you’re already proven that a business case exists (at a small scale) for your product.

Filed Under: personal, unknown unknowns Tagged With: landing page mvp

The Secret to a Successful Extreme Product Launch

November 20, 2020 by Luke Szyrmer Leave a Comment

If you could only do one thing before you launch, what would it be? I know what I would do.

It's simple. It takes a few hours tops, to make it worthwhile. It's inexpensive, affordable even for a threadbare entrepreneur.

Senior caucasian man holding blank empty banner covering mouth with hand, shocked and afraid for mistake. surprised expression

Filed Under: assumptions, release planning, unknown unknowns Tagged With: faster time to market, landing page mvp

Don’t Make ‘Em Think, Make ‘Em Feel

October 8, 2020 by Luke Szyrmer Leave a Comment

Banging your head against a wall?

Bang.

Bang.

Bang.

Filed Under: assumptions, Pitch Tagged With: landing page mvp

21 Different Ways To Prove Your Case, Even Though You Don’t Have A Product or Customer Yet

September 28, 2020 by Luke Szyrmer Leave a Comment

As late heavy hitter Gary Bencivenga says:

Almost everyone in the world, in every field of human endeavor, is desperately searching for someone to believe in. Be that person and you can write your own ticket. Belief is today’s most overlooked yet most powerful key to boosting response to any ad, in any medium. Harness it and you unleash the core atomic power for exploding response.

Most prospects want to believe the claims you make in a landing page, yet the claims challenge their world-view and the status quo. You need proof, ideally proof that resonates emotionally, in order to get them to take action.

Filed Under: innovation, Pitch Tagged With: landing page mvp, message

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  • About Luke

    Luke Szyrmer is an innovation and remote work expert. He’s the bestselling author of #1 bestseller Launch Tomorrow. He mentors early stage tech founders and innovators in established companies. Read More…

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